LOEWE X On Performance Gear Collab with Camila Morrone, Duckwrth

LOEWE X On Performance Gear Collab Lensed by Grey Sorrenti with Camila Morrone, Duckwrth AOC Fashion

LOEWE links up with Swiss performance brand On for a collaboration that represents LOEWE’s first venture into a performance gear collab. Model Camila Morrone, still going strong with Leo DiCaprio since late 2017, and South LA rapper currently touring with Billie Eilish Duckwrth, front the campaign shot by Gray Sorrenti [IG] in Big Sur, California.

Although LOEWE has established a track record of capsule collections with artists, turning to superb craftsmanship and innovation from 12-year-old On marks a new direction.

Founded by Olivier Bernhard, a three-time World Duathlon Champion, and two fellow running enthusiasts, David Allemann and Caspar Coppetti, On launched with a clear technical vision and objective.

The co-founders saw an opportunity to create a radically different cushioning technology for running shoes, a large category that had not experienced much product innovation in recent years.

Swiss tennis player Roger Federer, who invested an undisclosed sum into On in 2019, has his own ‘The Roger’ On shoe.

The collab featured here is LOEWE’s riff on ON’s popular Cloudventure ($390) and Cloudrock ($450) shoes, both of which feature the Swiss brand’s trademarked rubber outsole and liquid-injected thermoplastic mid-soles. The result is a shoe that is visibly grippy, lightweight and supportive.

The unique patented cushioning system is activated only when you need it — during the landing. AOC doesn’t pretend to understand it, but the logic is attractive.

See the entire LOEWE X On Running collection here.

Stella McCartney's Mushroom Rich SS 2022 Campaign by Mert & Marcus

Stella McCartney's Mushroom Rich SS 2022 Campaign by Mert & Marcus AOC Fashion

The Stella McCartney brand, defined by its sustainability commitments and credentials, is now so firmly entrenched in the minds of luxury consumers, that we can look at her Spring-Summer 2022 campaign as pure fashion. Stella is more committed than ever to now cultivate a larger message of people’s relationship with nature.

Photographed by Mert & Marcus [IG], the creative entourage captures the new Stella McCartney campaign with supermodel Natalia Vodianova center stage. The fashion shoot happened at France’s Marqueyssac gardens, one of France's listed 'Jardins Remarquable' sitting high above the Dordogne river.

Additional photography from the Stella McCartney’s Spring 2022-Summer 2022 campaign took place at the Espace Niemeyer in Paris, the site of Stella’s runway show. “The space gives the sense of being in a mushroom cap, an iconic nod to Oscar Niemeyer’s artistic expression and openness,” says the Stella McCartney website.

Fashion’s GAIA Queens

Spring 2022 mushrooms, center stage at Stella McCartney’s runway show in fall.2021, got a fresh boost two weeks ago. Sarah Burton stepped into the mushrooms and mycelium creative romp with her post-Paris, mid-March Alexander McQueen Fall 2022 runway show in New York City.

The womanly synergy of Stella McCartney, Sara Burton and Gabriela Hearst leading the discussion around our relationship to nature and organic processes cannot be ignored.

Is sustainability primary a ‘woman’s thing’? The dynamic has changed in the last decade with women now much more likely than men to be green activists and financial contributors to environmental causes. Be sure to set Google search time parameters when exploring this topic, because the current data delivers very different results from total Google results.

Fashion’s Leather Debate

Committed to making mycelium a big topic in fashion world, Stella works with mycologist and ‘Entangled Life’ author Merlin Sheldrake to host summer events paying homage to mushrooms. Activities include cooking sessions with globally renowned chefs, synthesizer music created from the sounds of fungi growing by Cosmo Sheldrake and this season’s hand-drawn print, emblazoned on luxury wallpaper by British heritage fabrics house Cole & Son.

Related: Stella McCartney's Spring 2022 Collection Hugs Shroom Power Sustainability AOC Fashion

The Times’ Vanessa Friedman is not entirely fair — or her memory failed her — when she wrote that sustainability finally made its full-throated entrance in the spring 2022 shows with Stella McCartney’s collection.

Friedman wrote: “Well, hello sustainability. Wondering when you’d show up.” The fashion industry expert must have slept through Gabriela Hearst’ Chloé show: Gabriela Hearst Takes Chloé to Bugatti Speed in Redefining Purpose for Luxury Brands

Within this creative atmosphere, the fashion crowd heard the voice of American mycologist and entrepreneur Paul Stamets, who is considered an intellectual and industry leader in everything associated with fungi. In only a few seconds, Stamets summed up the future of fashion with his admonition: “In fashion, mushrooms are the future.”

Cindy Bruna's Inner 'Joséphine' and Chaumet's Latest Jewelry Glamour

Cindy Bruna's Inner 'Joséphine' and Chaumet's Latest Jewelry Glamour AOC Fashion

The House of Chaumet, based in Paris, releases its latest Joséphine collection, channeling the French empress and wife of Napoleon Bonaparte. The explosive — and very modern, even by French standards — love affair between Napoleon and Josephine is often cited as the most documented love story in history.

Empress Joséphine was the first eminent client of Marie-Etienne Nitot, Chaumet's founder. Learning his art as an apprentice to Aubert, court jeweler to Queen Marie-Antoinette, Nitot moved to Paris in 1780. After surviving the French Revolution, he was appointed jeweler to Emperor Napoleon, tasked with making jewelry symbolizing the power that Napoleon wished to convey.

An 18th century aristocrat, Empress Joséphine cherished memories of life on tropical islands like Martinique, where she was born. As Empress, she reinvented the codes of fashion and taste, popularizing her own vision of elegance on Parisian society.

For Love & Lemons for Victoria’s Secret Spring 2022 Festival Collection with Lais Ribeiro

Lais Ribeiro Is Woodstock Ready in For Love & Lemons for Victoria’s Secret Spring 2022 AOC Body

Victoria’s Secret lingerie rolls on into Spring 2022 with the launch of a late ‘60s-early ‘70s For Love & Lemons for Victoria’s Secret embroidered flower power collection inspired by music festivals. Literally-speaking, you can buy a Festival Rose bra.

Lais Ribeiro gets us in the groove mood in a lingerie lovers collection of beautifully-embroidered bras and ‘Zoe’ bralettes, thongs, ‘Pastel punch’ dress, teddies, and garter belts styled by Ashley Gloriso. Crochet hats and colorful scrunchies add a precious, witty touch to the collection lensed by Bryan Rodner Carr [IG]. / Makeup by Hadia Kabir; hair by Tiago Goya

Elsa Hosk Fronts DL1961 Spring-Summer 2022 Campaign

Elsa Hosk Fronts DL1961 Spring-Summer 2022 Campaign AOC Fashion

DL1961’s unwavering commitment to sustainable denim jeans take another step forward with top model Elsa Hosk fronting DL1961’s Spring-Summer 2022 campaign. Photographer Katie McCurdy [IG] captures Hosk in LA, wearing new styles of lightweight denim and matching sets.

“It’s undeniable why Elsa is a supermodel, a status reinforced the moment she steps in front of the camera,” said Sarah Ahmed, DL1961 co-founder and chief creative officer. “But that’s not the most striking thing about her. It is behind the scenes where Elsa’s beauty is truly revealed. She’s a team player, enthusiastic collaborator, and creative visionary [who] puts her whole, authentic self into everything she does.”

AOC tells regularly the DL1961 story. Every piece in thespring collection is sustainably made at the brand’s family- owned factory in Pakistan. DL1961 practices its earth-conscious values daily, as the only vertically-integrated denim brand utilizing 98% recycled water. Add clean dyes, regenerative fibers, certified cotton, and reducing the need for harmful chemicals with state-of-the-art laser and Ozone technology, and we have surely one of the top five sustainable denim brands — and perhaps higher.