Carolina Herrera Spring 2022 Campaign by Elizaveta Porodina and Dopamine Dressing
/
Elizaveta Porodina [IG] brings her trademark ‘Blooming in Color’ image style to Carolina Herrera’s Spring 2022 campaign. Models Jan Baiboon and Michelle Laff are transformed into haute fashion-loving, mid-century women in images that vibe with artistic illustration techniques./ Hair by Olivier Schawalder; makeup by Cecile Paravina; set design by Thomas Petherick
AOC has always been driven by color and — yes — there’s plenty of black in my real-world closet. This is a key reason why photographer Elizaveta Porodina’s technical style intrigues me, and especially now in this growing discussion of dopamine dressing.
We’ve noted before AOC’s fascination with Porodina’s studies in clinical psychology. Born 1987 in Moscow, she moved to Munich in 2000, where she later studied clinical psychology.
Simultaneously— as a form of personal therapy to counterbalance her experiences in clinical psychology — the artist worked in different fields of visual media such as illustration, drawing or digital painting, turning to photography at the age of 22.
Reading in-depth the discussion and research around dopamine dressing, AOC is committed to following the science and not research that is self-reported — i.e. “black makes me feel confident” and therefore “happier”. Nope. Nope. Nope.
Give me the brain scans. What parts of the brain light up when exposed to color and how? I’m not interested in how people report their relationship with color — not that it’s irrelevant. But self-reporting is mired in me-too-ism and societal influences. No names here, but the fashion psychologists sound mired down in their own mumbo jumbo.
Elizaveta Porodina’s insights on dopamine dressing theory should be fascinating. Surely she has not abandoned her interest in clinical psychology as a layperson. Time to reach out. ~ Anne
