Carolina Herrera Spring 2022 Campaign by Elizaveta Porodina and Dopamine Dressing

Carolina Herrera Spring 2022 Campaign by Elizaveta Porodina and Dopamine Dressing AOC Fashion

Elizaveta Porodina [IG] brings her trademark ‘Blooming in Color’ image style to Carolina Herrera’s Spring 2022 campaign. Models Jan Baiboon and Michelle Laff are transformed into haute fashion-loving, mid-century women in images that vibe with artistic illustration techniques./ Hair by Olivier Schawalder; makeup by Cecile Paravina; set design by Thomas Petherick

AOC has always been driven by color and — yes — there’s plenty of black in my real-world closet. This is a key reason why photographer Elizaveta Porodina’s technical style intrigues me, and especially now in this growing discussion of dopamine dressing.

We’ve noted before AOC’s fascination with Porodina’s studies in clinical psychology. Born 1987 in Moscow, she moved to Munich in 2000, where she later studied clinical psychology.

Simultaneously— as a form of personal therapy to counterbalance her experiences in clinical psychology — the artist worked in different fields of visual media such as illustration, drawing or digital painting, turning to photography at the age of 22.