Revisit Graff Tribal 2021 Campaign Lensed by Mikael Jansson with Sara Sampaio

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Revisit Graff Tribal 2021 Campaign Lensed by Mikael Jansson with Sara Sampaio

In the campaign marketing text, Graff made a word salad describing Night Moon, Graff Gateway and New Dawn groups in the collection in this way:

“From a poetic spark of inspiration to a magnificent collection of jewels that speak to the soul about the eternal beauty of nature, the Tribal collection captures the essence of what it is to be human.”

These words perhaps better describe modern life in South Africa’s Atlantis Dunes, where extreme adventure sports including sandboarding define the landscape. Had Graff wanted to speak to the Tribal collection’s capturing the essence of what it is to be human”, the campaign would have been shot 15 hours away by car in at the Sterkfontein Caves, at a UNESCO World Heritage site known as the Cradle of Humankind.

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Issa Lish and Tiana Tolstoi in 'Citizen of the Universe' Jewelry Story for Vogue China

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Issa Lish and Tiana Tolstoi in 'Citizen of the Universe' Jewelry Story for Vogue China

Models of Mexican heritage Issa Lish and Egyptian-born French model of Korean, Serbian and Russian descent Tiana Tolstoi are styled by Regina Chan in ‘Citizen of the Universe’, a fine jewelry fashion story. Photographer Pj Lam [IG] captures Lish and Tolstoi in futuristic, intergalactic elegance images for Vogue China September 2022.

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Tiffany & Co Launches 'All Gender' Tiffany Lock Bracelets | 'No Rules. All Welcome'

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Tiffany & Co Launches 'All Gender' Tiffany Lock Bracelets | 'No Rules. All Welcome'

Lock, a collection of bracelets that swivel open and snap into place, was released on Tiffany’s e-commerce site on Friday and will arrive in Tiffany stores worldwide in September.

“It’s all about unity, belonging, the universal bonds that tie us together forever—and the open-minded spirit of today’s generation,” says Alexandre Arnault, Tiffany’s executive vice president of product and communication.

Model Imaan Hammam and skateboarder Tyshawn Jones star in the ‘Lock’ campaign, lensed by Mario Sorrenti [IG].

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Swarovski X Rosenthal SIGNUM Collection Invites Us to Embellish Our Lives

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Swarovski X Rosenthal SIGNUM Collection Invites Us to Embellish Our Lives

Swarovski X Rosenthal have joined forces to bring a revitalized and engaged Swarovski jewelry style to Rosenthal porcelain. If you look carefully, even eyeglasses are in the mix — one piece being more visually scrumptious than the other in a campaign that rockets further into the stratosphere after the release of Swarovski’s spring 2022 Bella Hadid campaign.

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Delicia Fraser and Chizoba Emmanuel in Gilded Age Jewelry for Tatler UK September 2022

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Delicia Fraser and Chizoba Emmanuel in Gilded Age Jewelry for Tatler UK September 2022 AOC Jewelry News

Models Delicia Fraser and Chizoba Emmanuel are bejewelled, styled by Lydie Harrison in ‘Frosting on Top’. Photographer Morgan Roberts [IG] captures the dazzle for Tatler UK [IG] September 2022./ Hair by Lauren Bell; makeup by Aimee Twist

Hermès High Jewelry ‘Les Jeux de L’ombre’ Campaign by Elizaveta Porodina

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Hermès High Jewelry ‘Les Jeux de L’ombre’ Campaign by Elizaveta Porodina

Creative Director of Hermès Jewelry Pierre Hardy discusses House’s latest high jewelry collection ‘Les Jeux de L’ombre’, created by Hardy to give “form to the elusive”. It relates the movement of shadow and its relationship with light, and the contrasts that connect them..

Such a cerebral concept requires an equally conceptual photographer with an inner vision and signature technique to translate Hardy’s splendid jewelry pieces beyond their origins in a study of Caravaggio’s painting techniques and his chiaroscuros.

Elizaveta Porodina [IG] quickly emerged as the perfect photographer to create a totally-modern, 21st century visual dialogue around the new collection, modeled by Alyda Grace. Victoire Simonney styled the Hermes ad campaign with set design by Sophear Van Froment.

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Adria Arjona in 'Beached Girl', a Jewelry Rich Fashion Story for Vogue Mexico

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Adria Arjona in 'Beached Girl', a Jewelry Rich Fashion Story for Vogue Mexico

One of the most modern twists in ‘Father of the Bride’ is that Sofia — played by Adria Arjona and featured in this jewelry-rich fashion story for Vogue Mexico’s [IG] June issue — proposed to her future husband. Valentina Collado styles Arjona in ‘Beached Girl’, lensed by photographer Bryce Anderson [IG].

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Marry Priceless Jewelry with Chic, Fine-Fibers Simplicity by Henrik Purienne for WSJ Magazine

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Marry Priceless Jewelry with Chic, Fine-Fibers Simplicity by Henrik Purienne for WSJ Magazine

If you fancy Graff High Jewelry will ball gowns and not a summer cashmere sweater, WSJ Magazine says “think outside of your self-imposed, where to wear high jewelry rules.” AOC believes that finding the right pairing is crucial or you will look like you are auditioning for a rerun of ‘Dallas’. No offense, Dame Joan Collins.

The winning backdrop in most of these images is a cream, mushroom, ivory or similar neutral-colors, luxe-yarns summer sweater — preferably sustainable from a brand like Loro Piana.

Models Lala Olsson and Lary Muller are lensed by Henrik Purienne in soft-lens, soothing images that assure us nary one eyebrow will be raised in the best country clubs — if you have the quiet moxie to take the plunge.

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