K-pop BTS' Jimin Joins Tiffany & Co As Global Ambassador
/Tiffany & Co. has recently announced BTS member Jimin as its latest brand ambassador. Jimin's partnership with the iconic jewelry brand will begin soon, and his first ad campaign for Tiffany & Co. is set to release later this year.
This appointment of Jimin signals a continual shift for the brand, moving further into the K-pop sphere. The partnership will allow Jimin to “showcase his unique approach to jewelry styling as he wears iconic Tiffany & Co. designs.”
Read MoreTiffany Blue Is Star of Fendi X Tiffany Winter Campaigns by Johnny Dufort
/Technically-speaking this fashion campaign is about Fendi’s x Tiffany winter-drop two weeks before the holidays. Yet the power of a color — Tiffany Blue — defines it’s larger message and impact. The campaign is promoted almost solely by Fendi.
Trademarked as a color in 1998, and added as an official color to the Pantone system in 2001 [use governed exclusively by Tiffany], the color was trademarked in every classification.
Maverick artist Stuart Semple dared Tiffany & Co to sue him, when he liberated Tiffany Blue in 2021, creating Tiff.
Most IP lawyers agree that Tiffany would have won a lawsuit against Semple. The question was if they really wanted to sue artists — famous and not famous — the audience who bought the soldout Tiff acrylic paint at once.
The answer is no.
Read MoreTiffany & Co x Andy Warhol Holiday 2022 Hosted with Hailey Bieber by Mario Sorrenti
/The Tiffany & Co. x Andy Warhol Holiday 2022 campaign launches Hailey Bieber into the blue box stratosphere, a welcme addition to Bieber’s portfolio. But who’s counting. Hailey is doing beautifully these days, swathed in diamonds and a modern elegance attitude, captured by Mario Sorrenti [IG]
Next door, AOC features the gift items with more obvious connections to the Andy Warhol Foundation.
Read MoreHailey Bieber Hosts TIFFANY & CO. X ANDY WARHOL Holiday Collection
/Luxury jeweler and gift-creator Tiffany & Co. shares holiday-loving images from its 2022 campaign, Hailey Bieber, model, talent, and businesswoman, plays host in a campaign celebrating Tiffany’s deep artistic roots with American visual artist Andy Warhol.
Shot by Mario Sorrenti [IG] in New York City with still photography by Raymond Meier, the Tiffany & Co. x Andy Warhol campaign film greets the holiday season in a larger-than-life party filled with diamonds, Tiffany Blue Boxes and no-rules attitude.
The Tiffany & Co x Andy Warhol collaboration includes a treasure chest of limited-edition designs that include tableware and holiday tree ornaments, holiday cards and more. As always, Tiffany steps up to generously support the larger mission of its collaborators.
Read MoreBeyoncé Celebrates Loving Her Unapologetic Self in New Tiffany & Co Campaign Fall 2022
/Beyoncé returns to Tiffany & Co, starring in the global luxury brand’s newest campaign, ‘Lose Yourself in Love,’ which is all about “celebrating individuality, love, and universal connection.” The campaign is “a fiercely elegant homage to the joy of being one’s unapologetic self.”
Beyoncé is “honored to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.” This form of self-love — so often ridiculed as being selfish and self-obsessed — is key to forming thriving relationships with other people.
Read MoreTiffany & Co Launches 'All Gender' Tiffany Lock Bracelets | 'No Rules. All Welcome'
/Lock, a collection of bracelets that swivel open and snap into place, was released on Tiffany’s e-commerce site on Friday and will arrive in Tiffany stores worldwide in September.
“It’s all about unity, belonging, the universal bonds that tie us together forever—and the open-minded spirit of today’s generation,” says Alexandre Arnault, Tiffany’s executive vice president of product and communication.
Model Imaan Hammam and skateboarder Tyshawn Jones star in the ‘Lock’ campaign, lensed by Mario Sorrenti [IG].
Read MoreTiffany Launches Atrium Platform for Artists, Artisans: Meet Derrick Adams
/Seeking to help supporters and Tiffany & Co. clients visualize the new Atrium concept, the iconic American jeweler reached out to artist Derrick Adams, who created an original artwork called “I Shine, You Shine, We Shine” for the Atrium launch.
The Atrium project will live on Artsy, the world’s largest online art marketplace. Derek Adams’ work reflects how people of African descent interact with art, American history and consumerism. “I shine, You shine, We Shine” will be auctioned by Artsy in an auction closing August 10.
100% of profits from the sale of “I Shine, You Shine, We Shine” is going to The Last Resort Artist Retreat, an art residency program that Adams founded in his home city of Baltimore, Maryland.
We link to our Sept. 19, 2022 update on this article.
Read MoreHailey Bieber Poses in new Tiffany T Collection Campaign by Glen Luchford
/Hailey Bieber appears in her first Tiffany & Co. ad campaign since signing on as an official brand ambassador last October. Bieber is photographed by Glen Luchford [IG] in Los Angeles wearing both new and existing designs from Tiffany’s T Collection. Ruba Abu-Nimah provides creative direction.
Read MoreEdie Campbell in Tiffany & Co Botanica Blue Book 2022 lensed by Sharif Hamza
/Top model Edie Campbell stars in Tiffany & Co’s A Mesmerizing Garden Botanica Blue Book 2022’, an extravagant and enticing invitation into the world of the best diamonds and colored gemstones available to monied and discrimination buyers of the world’s finest high jewelry.
Orchids and dandelions, wisterias and thistles and more of nature’s fauna and flora reappear as inspired, transformable jewels in the style of Tiffany & Co.’s beloved Jean Schlumberger.
Read MoreGal Gadot Delivers Privilege on Tiffany & Co. Dandelions and Orchids in Gaia's Kingdom
/Elevating the humble dandelion into a show-stopping, high-jewelry diamond medallion necklace is no longer a top-secret mission. AOC shares spring’s Tiffany & Co. BOTANICA: Blue Book 2022 campaign. Newly-named Tiffany BOTANICA ambassador Gal Gadot is not a 2017 Wonder Woman actor who pales in comparison to a dandelion-inspired 12-carat diamond necklace.
Like the necklace created to be worn five different ways as the ultimate expression of Tiffany & Co. savoir-faire, Gal Gadot is adaptable, with her head held high on the world stage.
Read MoreAmerica's Russian Diamonds Loophole Is Being Closed by Luxury Brands and Congress
/The United States is the world’s largest market for diamond jewelry, accounting for more than 50% of sales in the $84 billion global diamond jewelry industry. The ban on Russian diamonds being imported into America has been in place since the end of February, making it time to check in on its impact.
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