Hailey Bieber Poses in new Tiffany T Collection Campaign by Glen Luchford

Multi-hyphenate model Hailey Bieber appears in her first Tiffany & Co. ad campaign since signing on as an official brand ambassador last October. Bieber is photographed by Glen Luchford [IG] in Los Angeles wearing both new and existing designs from Tiffany’s T Collection. Ruba Abu-Nimah provides creative direction./ Hair by Shay Ashual; makeup by Mark Carrasquillo

Bieber channels youth culture, posing in midcentury chairs like Marcel Breuer’s Cesca canteliver design and Pierre Jeanneret’s caned classic chair, writes WWD. Indeed, the chairs are all the rage, based on a quick Google search.

Tiffany executive vice president for product and communication Alexandre Arnault — the real face of Tiffany & Co in America — has the Jeanneret chairs in his executive headquarters suite.

“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection. We are excited for her to star in our new T Collection campaign,” Arnault said of Bieber’s new feature.