LVMH Titans Vuitton and Dior Create a Super Brands Team

I see these two LVMH titan brands — Louis Vuitton and Christian Dior — as bookends in this critical luxury business moment.

LVMH has a serious poker hand: Celine will debut in July with its new designer Michael Rider. The word in financial circles is that Loro Piana has edged out Celine in the 2.25-2.5 billion range.

If Fendi will meet the divine, luxury-brand goddess, LVMH financial rainmaker for real — in Rome, where her heart and spirit want to be, this team is playing on steroids, in this high-pressure, no mistakes allowed business moment.

All Roads Lead to Rome, But About Avignon . . .

Especially because AOC is so deep in writing about the Crusades, the birth of humanism and now Pope Leo as a foil to MAGA Republicans, my jaw-dropped as low as it ever has, when Nicolas Ghesquière, Artistic Director of Louis Vuitton Women roared into Avignon last week.

When LV roared out of town, the world’s biggest luxury brand had delivered a big message to all parties. To AOC LV said:

“For crying out loud, Anne. You love that our Notre Dame Cathedral in Paris has Adam, Eve and Lilith installed in a relief. Do you seriously think that the French were not deeply involved in the launch of the Renaissance?

If we’re in another historical moment that changes the course of history, France is center stage. Capeesh?

We had to move the Papacy to Avignon from 1309 to 1377, because Rome looked like a MAGA rally on January 6, 2021. Why don’t you write up that story, Anne!”

Trust me, guys. It’s all in the hopper.   ~ Anne