Gucci Launches #SODEERTOME Pre-Fall 2020 Campaign Lensed by Alasdair McLellan

Gucci Launches #SODEERTOME Pre-Fall 2020 Campaign Lensed by Alasdair McLellan

Gucci releases a beauty of a pre-Fall 2020 campaign, — ‘So Deer to Me’ — grounded in the “retrieved innocence” of nature. Photographer Alasdair McLellan shoots a series of “fairytale animals” including deer and fawns, rabbits, owls, skunks, squirrels, frogs, hedgehogs and ducks that create an imagined escape from today’s COVID-19 world. Art director Christopher Simmonds and Gucci Creative Director Alessandro Michele create a much-needed respite from reality and the deeply-seeded fears of young people, who struggle to be optimistic about their own futures.

According to Gucci, McLellan’s images form “a call for a real engagement with nature and, with that, with life”. Models channeling this experience include Akito Mizutani, Azu Nwogu, Gret Mateides, Katie Johnson, Nastya Kharina, and Xie Chaoyu, styled by Jonathan Kaye./ Hair by Paul Hanlon; makeup b Thomas De Kluyver

To further that experience, Gucci announced a collab with  The Lion’s Share Fund, an initiative that enables businesses to raise funds for wildlife and habitat conservation, endangered species and animal welfare.. In its press release, Gucci explained: “By donating 0.5 per cent of its media spend every time an animal is featured in advertisements, as all the partners involved in The Lion’s Share Fund do, Gucci can give ongoing contributions to drive tangible on the ground results for this urgent cause.”

In support of the significant initiative, Gucci has posted a series of clips from 2017 documentary Richmond Park: National Nature Reserve, presented by David Attenborough and directed by George Chan, on Instagram. 

Bella Hadid Face Times New Jacquemus SS 2020 Campaign by Pierre-Ange Carlotti

Bella Hadid Face Times New Jacquemus SS 2020 Campaign by Pierre-Ange Carlotti

Fashion brands and magazines in lockdown must think out of the box to keep visual communications coming. Jacquemus launches a big volley across the net, calling on Pierre-Ange Carlotti to use Face Time for its new campaign with Bella Hadid in the lead, under the long-distance supervision of Simon Porte Jacquemus.

Bella is at the family farm in Bucks Country, literally right down the road in Carversville, working hard on spring planting, caring for the family’s flock of animals and organizing big sister Gigi’s 25th birthday party over the weekend.

Dior 2020 Pre-Fall Campaign and Dior x Jordan Collab Resonate Deeply

Dior 2020 Pre-Fall Campaign and Dior x Jordan Collab Resonate Deeply

Actor Jennifer Lawrence returns to Dior’s pre-fall 2020 campaign in a series of ladylike glamour images that emphasize the perfection of craft over trends. Creative director Maria Grazia Chuiri’s designs evoke Dior-s post-WWII elegance in portraits by Brigitte Niedermair.

The photo shoot happened before the global health pandemic COVID-19, but within this new context, Dior’s campaign images offer a vision of calm elegance, self-discipline and strong backbone.

Too rarefied in 2020, you ask? Hardly, as fashion plunges into a reflection on our own values as consumers and as an industry — staring in the face of a global depression.

Scroll down to witness the delayed but new Dior x Jordan collab that has people talking.

Kaia Gerber Fronts Jimmy Choo SS2020 Campaign by Craig McDean

Kaia Gerber Fronts Jimmy Choo SS2020 Campaign by Craig McDean

Rising star Kaia Gerber is styled by Melanie Ward in Jimmy Choo’s Spring Summer 2020 campaign, lensed by Craig McDean. / Makeup by Dick Page; hair by Orlando Pita

Mario Sorrenti Flashes Calvin Klein SS2020 'DEAL WITH IT' Campaign

Mario Sorrenti Flashes Calvin Klein SS2020 'DEAL WITH IT' Campaign

Photographer Mario Sorrenti delivers Calvin Klein Spring 2020 ‘DEAL WITH IT’ campaign images, created with director Bardia Zeinali and creative director Cedric Murac. Mel Ottenberg styles the cast including Justin Bieber; Lay Zhang; Lil Nas X; Matuma; SZA; Hunter Schafer and Kendall Jenner./ Hair by Ward Stegerhoek; makeup by Aaron de Mey

Edita Vilkeviciute Fronts Zara SS2020 Swim Collection

Edita Vilkeviciute Fronts Zara SS2020 Swim Collection

The always sensual and sizzling Edita Vilkeviciute fronts Zara’s spring-summer 2020 swimwear collection.

Dior 'Nature in Bloom' Campaign by Charlotte Hadden with Maria Grazia Chiuri

Dior 'Nature in Bloom' Campaign by Charlotte Hadden with Maria Grazia Chiuri

Photographer Charlotte Hadden is behind the lens, capturing Jiali Zhao, Ruth Bell and Selena Forrest in ‘Nature in Bloom’, another installment of Creative Director Maria Grazia Chiuri’s Dior’s Spring Summer ad campaign.

Selena Forrest and Ruth Bell by Brigitte Niedermair 'The Dior Garden' SS 2020 Campaign

Selena Forrest and Ruth Bell by Brigitte Niedermair 'The Dior Garden' SS 2020 Campaign

Top models Selena Forrest and Ruth Bell front Dior’s ‘The Dior Garden’ Spring Summer 2020 Campaign, lensed by Brigitte Niedermair. Dior’s creative director Maria Grazia Chiuri describes the collection as an ode to the beauty and diversity of nature.

Tyler Mitchell Shoots LOEWE's Nomadic SS 2020 'The Odyssey' Campaign

Tyler Mitchell Shoots LOEWE's Nomadic SS 2020 'The Odyssey' Campaign AOC Fashion

Photographer Tyler Mitchell returns to Spanish Luxury House LOEWE, shooting its Nomadic SS20 range. by designer Jonathan Anderson. Models Jako Astrand, Jason Francis, Lawrence, Nour Prims and Tomass Ida front ‘The Odyssey’, a collection of organic garments shot at  Barcelona’s Olympic Park.

Kaia Gerber Fronts Louis Vuitton SS 2020 'Twist' Handbags Campaign by Craig McDean

Kaia Gerber Fronts Louis Vuitton SS 2020 'Twist' Handbags Campaign by Craig McDean

Rising star Kaia Gerber books her first campaign for Louis Vuitton, centered on the luxury brand’s Spring/Summer 2020 ‘Twist’ campaign. Craig McDean flashes the collection of Louis Vuitton handbags in regular and miniature styles.

 "This spring, new models have been introduced including a just-released mini size, colorful plexiglass handles, and modern matte hardware, enlivening the collection of New Classic bags," LV writes in PR about the Twist bag.

Oliver Hadlee Pearch Captures Tommy Hilfiger S/S 2020

Oliver Hadlee Pearch Captures Tommy Hilfiger S/S 2020 on Candice, Hannah, Winnie AOC Fashion

Models Candice Swanepoel, Hannah Ferguson, and Winnie Harlow front Tommy Hilfiger’s S/S 2020 Campaign. Charlotte Collet styles the trio in images by Oliver Hadlee Pearch./ Hair by Jawara; makeup by Susie Sobol

Alexander McQueen SS 2020 Pre-Collection by Ethan James Green

Alexander McQueen SS 2020 Pre-Collection by Ethan James Green

Transgender models Dara Allen, Marcs M.G. and Torraine Futurum are styled by Camilla Nickerson in Alexander McQueen’s S/S 2020 Pre-Collection, lensed by Ethan James Green./ Hair by Jimmy Paul; makeup by Dick Page

Ralph Lauren's Old Hollywood Glamour, International Moneyed Class SS 2020 Campaign

Ralph Lauren's Old Hollywood Glamour, International Moneyed Class SS 2020 Campaign

Ralph Lauren channels Old Hollywood glamour and international travel to Arabia in his spring summer 2020 campaign, lensed by Lachlan Bailey. Top models Faretta and Felice Noordhoff take center stage in America with global campaign backup from Chiharu Okunugi and Hyun Ji Shin.

Michel Botbol styles the campaign using with retro menswear tailored blazers, pleated skirts and high-waisted pants in bold stripes, biggie-size windowpane patterns, feminine laces and crochet ties.

“When I design a collection, I have a heroine in mind. She is the star of my movie and expresses what I have to say. I study her character, and I create for her and through her,” says Lauren.

Rianne Van Rompaey + Ugbad Abdi Front Michael Kors SS 2020 Campaign

Rianne Van Rompaey + Ugbad Abdi Front Michael Kors SS 2020 Campaign

Models Rianne Van Rompaey and Ugbad Abdi front the Michael Kors Spring Summer 2020 ad campaign, lensed by Inez van Lamsweerde and Vinoodh Matadin.