The Debut of Coco Neige with Margot Robbie Had Deep Roots in Chanel's History

The Debut of Coco Neige with Margot Robbie Had Deep Roots in Chanel's History

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The 2018 Debut of Coco Neige with Margot Robbie Had Deep Roots in Chanel's History

In 2018, Margot Robbie launched Chanel’s first Coco Neige campaign, which was Chanel's first official subbrand for ski and après-ski wear. Featured in these images by the now-passed creative director Karl Lagerfeld himself, Robbie spoke very fondly about the experience of working with the head of the House of Chanel from 1983-2019.

AOC visited the the original campaign after posting the new Chanel Coco Neige 2024/5 campaign, lensed by Juergen Teller with model Loli Bahia. Asking a question of our precious AI about Coco Chanel and if she actually skied, Anne fell down a rabbit hole that has reoriented her entire thinking about Chanel.

Her interest in skiing was not only a personal pastime but also a social event that allowed her to mingle with the elite, continually fueling her creative vision in the process and also captivating new clients for her brand.

Coco had a profound and enduring level of help from her friend, financier, collaborator and lover Arthur "Boy" Capel in penetrating this elite St. Moritz society.

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Lara Stone by Craig McDean in 'One of a Kind' for W Magazine April 2011: Renewed

Lara Stone by Craig McDean in 'One of a Kind' for W Magazine April 2011: Renewed

Renewed: W Magazine called Lara Stone a ‘fashion siren’ in her Craig McDean couture editorial styled by Alex White for the April 2011 issue. In ‘One of a Kind’ Lara Stone took couture for ‘a seriously sexy turn’, one that reminded us of the [then] current remake of Town & Country. Smoldering elegance is always a turnon.

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Charlize Theron: Scalding in 'Mad Beautiful', UN Hope-Generator in Congo, Ubuntu Values Woman for Dior

Charlize Theron: Scalding in 'Mad Beautiful', UN Hope-Generator in Congo, Ubuntu Values Woman for Dior

Actor Charlize Theron was scalding, an absolutely over-the-top fire goddess in W Magazine’s May 2015 cover story ‘Mad Beautiful’, styled by Edward Enninful in images by Mert & Marcus.

Whatever fashion empress Theron was playing in the 2015 W Magazine fashion story, photographers Mert Alas & Marcus Piggott rendered Anne breathless, inspired and ready to follow the activist actor anywhere.

Charlize Theron is AOC’s ideal woman: smart, sensual and born with great heart and commitment to activism. She is driven by South African ‘ubuntu ‘principles that place her as a member of the interconnected global community.

The actor’s UN work brought her to the Congo in 2010 to meet with 2018 Nobel Peace Prize winner Dr. Denis Mukwege, founder of Congo’s Panzi Hospital for Raped Women and a close advisor to nearby ‘City of Joy’. Since that time AOC has followed Charlize Theron far and wide — and now into a vastly expanded ambassadorship with Dior.

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