Maggie Maurer As Freyja in Vogue Czech September 2025 | Odinism and White Nationalism AOC Fashion

Maggie Maurer is lensed by Hana Knizova [IG] for Vogue Czechoslovakia [IG] September 2025 issue dedicated to Fortune Telling. In their own translated words:

“Destiny can appear like a clearly written book, but the ink on the pages may fade and blur. Will you try to read what’s really there, or write your own chapters instead. The future is in you. Each of you is a flame that cannot be extinguished. Go and create.”

Maurer wears Cartier High Jewelry on the cover with a Gucci dress and scarf. Vogue Czech fashion director Milena Zuravljova chooses Cartier jewelry throughout the story images, adding luxury fashion looks from Maison Alaia, Saint Laurent, Maison Valentino, Schiaparelli and more./ Hair by Malin Wallin; makeup by Johanna Nordlander

Vogue Czech Honors Freyja

The Nordic goddess Freyja was on my mind this spring, when I wrote about the ancient history of women in Scotland, connected to a post about the Dior Cruise 2025 collection ‘Highland Fling’ featuring Debra Shaw.

The Nordic mythology around Freyja is just one more example of belief systems in our pre-monotheism world. While we’re not ‘going there’ today, what is called Ancestral Odinism is being co-opted by right-wingers seeking an alternative to Christian nationalism.

Odinism, often associated with Norse mythology and the Viking era, is a spiritual belief system centered around the worship of deities like Odin, Thor, and Freyja. Emerging from prehistoric Scandinavia, Odinism was part of the broader religious practices that encompassed the values, myths, and cosmology of the Norse people.

Modern culture in America and beyond has embraced Odinism as one of the few non-Christian nationalist visions that makes sense to many disenchanted and disempowered white males, who see themselves as the most aggrieved group in America and other countries.

Disgruntled White Men and Freyja

In Odinism, Freyja is revered as a powerful goddess of both love and war, holding a status on par with Odin himself among many believers. Her role is complex and multifaceted, encompassing fertility, magic, and death.

Among these disgruntled, depressed and angry, feminism-blaming white men, Freyja is a most powerful goddess they can and do embrace. In doing so, these modern-day followers of Odinism are acknowledging a greater power of women in the Norse and Viking era.