Backed by Bernard Arnault via the $115 million series B round of financing led by LVMH-backed private equity firm L Catterton to help the lingerie brand scale up, the Savage X Fenty lingerie brand is ready to rumble.
Savage X Fenty Stores
Rihanna just announced the first five inaugural store locations in Las Vegas, Los Angeles, Houston, Philadelphia and Washington DC. The Vegas store will provide fans with a direct-to-consumer shopping experience that’s billed by the Savage X Fenty team as the “next step” in the brand’s aim of providing a “fuller expression” to its clientele.
OMG! Rihanna Says ‘Keep It in the Fam!’
My mind is now on fire. Rhanna’s “keep it in the fam” comment and the Catterton investment, plus writing about Virgil Abloh last night, the most brilliant idea popped into my mind.
Sorry, Kanye. You’re not going to Louis Vuitton Men, and please don’t have a breakdown.
Among the options to replace the beloved Virgil Abloh is the concept of a curator in charge of Louis Vuitton Men — as no one can follow in Virgil Abloh’s steps. Let Virgil Abloh live on in 3-D. Keep him alive and deeply embedded in the brand’s DNA.
The talent I mentioned in my earlier post ARE three of the perhaps five names on the list. So Anne is already swinging the bat quite well, win or lose.
BUT, if Louis Vuitton wanted to be truly daring, they would put Rihanna as the curator in charge of Louis Vuitton Men. They would ‘Keep It in the Fam!”
Working on the collections a la Moncler with all the creative talent she knows and LVMH knows, she can develop a huge rival to Victoria’s Secret at the same time in the Savage X Fenty business. AND, unlike some of the names mentioned, Rihanna can easily become an ‘ambassador’ for Virgil Abloh’s memory. Her own me-me-me halo doesn’t need burnishing.
Kanye West is too “I, I, I, I, I should have had the Vuitton Men’s job in the first place” to EVER promote Virgil Abloh’s memory and values. Forget Kanye West being up to his eyeballs in Republican scum politics. Kanye thinks he’s God.