Friedman wrote: “Well, hello sustainability. Wondering when you’d show up.” The fashion industry expert must have slept through Gabriela Hearst’ Chloé show: Gabriela Hearst Takes Chloé to Bugatti Speed in Redefining Purpose for Luxury Brands
Within this creative atmosphere, the fashion crowd heard the voice of American mycologist and entrepreneur Paul Stamets, who is considered an intellectual and industry leader in everything associated with fungi. In only a few seconds, Stamets summed up the future of fashion with his admonition: “In fashion, mushrooms are the future.”
Stella McCartney has been deeply committed to Bolt’Threads’ mycelium leather called Mylo, for the last few years and she shared her first Mylo production — a treasure trove of only 100 little black leather crescent handbags.
Sixty-three percent of the materials in the spring 2022 collection are eco-friendly, according to Stella McCartney’s press kit. Gabriela Hearst earlier published the stat of 58 percent of Chloé made from lower-impact materials, compared to 40 percent of the winter collection.
AOC’s point is not to pit the two brands against each other in any way, but to celebrate them for their high goddess perches of working diligently to protect the environment. It would be great for all luxury brands to issue their scorecard on sustainability in the collection as part of their press kits.
We’re not talking how many trees were planted by the brand, but the garments themselves: what styles support our global, ecological biosystem?