Christian Dior SS2023 Campaign by Brigitte Niedermair Honors Catherine de Medici

Christian Dior SS2023 Campaign by Brigitte Niedermair Honors Catherine de Medici

The Christian Dior Spring 2023 Campaign celebrates femininity, power and grace, as explored through the eye and lens of frequent Dior photographer Brigitte Niedermair [IG].

Models include Carla Pereira, Freja Rothmann, Jen Thomson, Sherry Shi, and Stella Lucia.

Preparing for the season, Chiuri discovered a map of Paris in the Dior archives, one that put Avenue Montaigne at its center, even though the street doesn’t represent the actual center of the city.

In short order, the map became a focal print for the spring 2023 collection — a maverick toile de Jouy print that is a sophisticated addition to Dior’s already rich use of toile de Jouy.

Old World unique artistry and needlework inspire the Dior spring 2023 collection, and raffia is used to maximum advantage. Beautiful raffia coats are decorated with delicate flowers and birds, also in play on the accessories. The embroidery work is spectacular.

Read More

Gigi Hadid Poses in 'Baby, Light My Fire' Mode for Self-Portrait Spring 2023 Campaign

Gigi Hadid Poses in 'Baby, Light My Fire' Mode for Self-Portrait Spring 2023 Campaign

Gigi Hadid fronts Self-Portrait’s [IG] Spring Summer 2023 Campaign, a collection of skimpy little pieces guaranteed to help any woman find her inner tigress. It’s raw and sensual — just the way the Self-Portrait woman wants it, says Han Chong, Founder and Creative Director of Self-Portrait.

Photographer Tyrone Lebon and Gigi brought the campaign to life in a series of videos and images, shot in the perfect New York parking lot.

Read More

Zimmermann Spring 2023 Campaign with Lineisy Montero by Benny Horne

Zimmermann Spring 2023 Campaign with Lineisy Montero by Benny Horne

Zimmermann’s Spring 2023 collection is inspired by Wonderland City, a poetic landmark amusement park that was once the largest open air amusement park in the southern hemisphere.

Zimmermann’s creative director Nicky Zimmermann found herself enchanted by the history of the Tamarama beach attraction, which opened in 1906 and closed in 2911.

She enlisted model Lineisy Montero and photographer Benny Horne to inject new life into the history of stylish ruins, in a spring 2023 campaign styled by Romy Frydman.

Read More

Daniel Lee's Burberry Spring 2023 Campaign by Tyrone Lebon Targets British Identity

Daniel Lee's Burberry Spring 2023 Campaign by Tyrone Lebon Targets British Identity

It was difficult to miss the equestrian knight motif racing across the new Spring 2023 Burberry Campaign as part of “the first creative expression” shared by Daniel Lee, Burberry’s Chief Creative Officer.

For AOC, our focus was on the faces of the British heritage brand Burberry, the visualization of who wears this brand.

Daniel Lee, with roots in West Yorkshire, England agrees. “Burberry flies the flag for Britishness and for the UK and for culture. So, we have to use our platforms because we have a responsibility to communicate those things,” Lee told ‘Vogue Runway’ in December.

The designer continued:

"I don’t know if this is the right way to say this, but more than surprising people, I really would like them to see the new vision and feel reassured — like, ‘Oh, yeah, this makes sense: This is what Burberry should be.’”

Read More

EmRata, Vittoria and Ugbad Front Tory Burch SS 2023 Campaign by Jamie Hawkesworth

EmRata, Vittoria and Ugbad Front Tory Burch SS 2023 Campaign by Jamie Hawkesworth

Emily Ratajkowski poses with son Sylvester, age one, in the Tory Burch SS 2023 Campaign. The luxury brand takes a stand on family for its spring campaign also featuring models Vittoria Ceretti and Ugbad Abdi.

“Defined by sensual silhouettes, weightless layers, and an ethereal palette, the Spring 2023 collection reflects Tory’s purpose: to empower women and instill confidence,” the company said. “Women don’t want to feel restricted, and they aren’t interested in rules. They want to dress for themselves and express their individuality.”

The campaign, is styled by Brian Molloy and photographed by Jamie Hawkesworth [IG].

Read More

Tyler Mitchell Captures Louis Vuitton Spring 2023 Mens Campaign, Shot in Almeria, Spain

Tyler Mitchell Captures Louis Vuitton Spring 2023 Mens Campaign, Shot in Almeria, Spain

Photographer Tyler Mitchell [IG] was over the moon, shooting “a gang of boys in the Spanish desert” near Almería, Spain. The minute I saw Mitchell’s name I understood how impacted he was by the shoot. To his credit, Tyler said as much: “I'm extremely thankful for the opportunity. Photography has brought me many places but this is my first main campaign for a heritage house of such stature. Those who know me know how much this means.”

In an excellent interview Mitchell has with FRIEZE, the photographer explains how his new work is being influenced by his growing understanding of historical paintings.

AOC understands the constant mention of boyhood games and imaginations in the evolving Louis Vuitton Menswear discussion, but to me it’s just as important that cool men are relating to amusing and creative elements in their clothes. Creativity is known to be a uniting force among diverse peoples.

Virgil Abloh understood that reality. Clearly Louis Vuitton understands it in their deeply personal embrace of Virgil’s talents — then and now. And Tyler Mitchell is a similarly soft-spoken, creative personality that fits beautifully into the Louis Vuitton hive.

Read More

Proenza Schouler SS 2023 with Kendall, Selena and Arca Lensed by Davit Giorgadze

Proenza Schouler SS 2023 with Kendall, Selena and Arca Lensed by Davit Giorgadze

Models Kendall Jenner and Selena Forrest join talent Arca in Proenza Schouler’s Spring/Summer 2023 Campaign, lensed by Davit Giorgadze [IG].

Camilla Nickerson styles the modern fashion silhouettes with splashes of cascading ruffles, lavish crochet lace panels, fringe and dots created by designers Jack McCollough + Lazaro Hernandez.

Read More

Loro Piana Spring 2023 Campaign Grand Italian Tour by Inez & Vinoodh

Loro Piana Spring 2023 Campaign Grand Italian Tour by Inez & Vinoodh

Loro Piana is also on an Italian grand tour in the cashmere brand’s Spring/Summer 2023 campaign.

Models Amar Akway, Mika Schneider, Rianne Van Rompaey and Leon Dame present an appetizer excursion of authentic Italian experiences that are in communion with nature, land and community.

Inez and Vinoodh [IG] capture the quartet, styled by Aleksandra Woroniecka./ Makeup by Lisa Butler; hair by Eugene Souleiman

Writing about Loro Piana’s Fall 2022 collection and campaign, AOC shared highly-specific information about a decade’s worth of the brand’s processes and control over its cashmere production.

‘Transparency’ is a stake in the ground among today’s cashmere brands, including less expensive but very well-run cashmere labels. There is no “Don’t worry, be happy, I’ve got this issue under control so you don’t have to worry” in today’s cashmere business.

Read More

Givenchy Spring 2023 Campaign Prompts a Fresh Look at Brand Strategy

Givenchy Spring 2023 Campaign Prompts a Fresh Look at Brand Strategy

Reviews for this new Givenchy Spring 2023 campaign have been very positive. It would seem that holding the line and trying to make this vision of Givenchy work has merit.

In October, the New York Times explored the evolution [or confusion] around Williams’ vision for Givenchy.

Reminding readers that Givenchy has no core house identity, the sequence of designers at Givenchy has further created murky waters.

As for the talented American creative director Mr. Williams, does a former Kanye West acolyte, have a vision capable of translating Givenchy in modern terms — especially when none of us knows anymore, what Givenchy is about?

Because it’s game over if Mr. West, legally known as Ye, gets anywhere near an advisory role to Mr. Williams to help sort out his quandary.

From all I’ve read about him, Williams can’t possibly share West’s ‘I’ve never read a book, because I don’t need to’ attitude.

As The Atlantic explained this week: “Identifying as someone who categorically rejects books suggests a much larger deficiency of character.”

Read More