Tyler Mitchell Captures Louis Vuitton Spring 2023 Mens Campaign, Shot in Almeria, Spain
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Tyler Mitchell Captures Louis Vuitton Spring 2023 Mens Campaign, Shot in Almeria, Spain AOC Spain
Models Ahmadou Gueye, Daniel Legzdins, Dara Gueye, Feranmi Ajetomobi, Joshua Seth, London Lee, Luukas Niskanen, and Sanoussy Sylla take the men’s fashion spotlight in the Louis Vuitton Spring 2023 Men’s Campaign.
Marq Rise was in charge of styling and set design the work of Andy Hillman. Casting responsibilities went to Piergiorgio Del Moro and Samuel Ellis Scheinman./ Hair by Cyndia Harvey; makeup by Lauren Parsons
A Wonderful Nod to Tyler Mitchell
Photographer Tyler Mitchell [IG] was over the moon, shooting “a gang of boys in the Spanish desert” near Almería, Spain. The minute I saw Mitchell’s name I understood how impacted he was by the shoot. To his credit, Tyler said as much: “I'm extremely thankful for the opportunity. Photography has brought me many places but this is my first main campaign for a heritage house of such stature. Those who know me know how much this means.”
In an excellent interview Mitchell has with FRIEZE, the photographer explains how his new work is being influenced by his growing understanding of historical paintings.
I’m finding out more about the project as I go along. It’s an experiment. I like the idea that Frieze Masters is now trying to further articulate its vision by placing a contemporary artist in dialogue with masterworks from the 1600s–1900s. For me, it’s an exciting space because I’ve been making this new body of work – which will be shown at Frieze Masters – that furthers my interest in contemporary Black presence in photography, of course, but also thinks through these ideas of repose, relaxation and the idyllic as it relates to the landscape and non-western civilisations. So, you have in there all these references to Rococo and Baroque, such as Nicolas Poussin’s arcadian landscape With Orpheus and Eurydice (1650–53); but also the Impressionists and Post-Impressionists, such as Paul Cézanne’s The Bathers (1898–1905) and Paul Gauguin’s Tahitian paintings from the 1890s. I like fusing those motifs together with the social imagery of how Black folks live today.
AOC understands the constant mention of boyhood games and imaginations in the evolving Louis Vuitton Menswear discussion, but to me it’s just as important that cool men are relating to amusing and creative elements in their clothes. Creativity is known to be a uniting force among diverse peoples.
Virgil Abloh understood that reality. Clearly Louis Vuitton understands it in their deeply personal embrace of Virgil’s talents — then and now. And Tyler Mitchell is a similarly soft-spoken, creative personality that fits beautifully into the Louis Vuitton hive.
