Givenchy’s Spring 2023 campaign continues to explore the tensions and contrasts between the House's iconic tailoring heritage and the urban ease creative director Matthew M. Williams has established as part of the brand's aesthetic.

Top models Gigi Hadid, Selena Forrest and rising model Luna Passos are lensed by Heji Shin [IG]. The legendary Carine Roitfeld styles the campaign./ Hair by Shiori Takahashi; makeup by Stephane Marais

Reviews for this new Givenchy Spring 2023 campaign have been very positive. It would seem that holding the line and trying to make this vision of Givenchy work has merit.

Shin shot Eve Jobs for Vogue Japan October 2022 and Givenchy’s Spring 2022 Campaign with artist Josh Smith.

In October, the New York Times explored the evolution [or confusion] around Williams’ vision for Givenchy.

Reminding readers that Givenchy has no core house identity, the sequence of designers at Givenchy has further created murky waters.

Close your eyes and consider the visual transition from Riccardo Tisci’s Givenchy to Clare Waight Keller’s [Meghan Markle wedding] to Williams’ Spring 2022 Josh Smith collab Givenchy collection — which felt Missioni, although AOC liked it — to this new Spring 2023 smart elegance with edge.

Is your brain fully annoyed with you at this point? Mine hurts.

As for the talented American creative director Mr. Williams, does a former Kanye West acolyte, have a vision capable of translating Givenchy in modern terms — especially when none of us knows anymore, what Givenchy is about?

Because it’s game over if Mr. West, legally known as Ye, gets anywhere near an advisory role to Mr. Williams to help sort out his quandary.

From all I’ve read about him, Williams can’t possibly share West’s ‘I’ve never read a book, because I don’t need to’ attitude.

As The Atlantic explained this week: “Identifying as someone who categorically rejects books suggests a much larger deficiency of character.”

AOC says “Amen”. And “Good Luck” to Mr. Williams at Givenchy.