Pete Davidson Fronts H&M 'Wear that Feeling' Menswear Campaign Sp 2022
/In a moment shy on sunny thoughts in America, Pete Davidson gives us reason to smile. Pete is fronting his first major fashion campaign for H&M, after a couple prior shorts. B-Reel Stockholm is behind the campaign featuring the SNL comedian and actor directed by Tim Godsall.
The marketing strategy “Wear that feeling” is created to capture fresh energy for H&M in the menswear category. Men are not known for being fashionistas in the style of women. Rather, they turn to film, TV, music and other cultural inputs to influence their style.
Read MoreLouis Vuitton SS 2022 Sunglasses Campaign Lensed by Steven Meisel
/Supermodel Karlie Kloss; songwriter, singer and rapper Lous and the Yakuza; and new Louis Vuitton ambassador actor Millie Bobby Brown front the Spring-Summer 2022 Louis Vuitton sunglasses campaign, lensed by Steven Meisel.
Read MoreGisele Bundchen by MAR+VIN in Vivara Mother's Day Campaign 2022
/Earth goddess Gisele Bundchen celebrates Mother’s Day 2022 with her new Brazilian jewelry brand Vivara campaign. MAR+VIN [IG] photographs Gisele with her long-time brand sponsor, styled by Renata Correa.
Jewelry designs are made of rose gold and white gold, with black sapphires, rose quartz, blue topaz, and diamonds.
Read MoreVittoria Ceretti in Sculptural Form for Toteme SS 2022 Campaign by Steven Meisel
/Photographer Steven Meisel undertakes an innovative project for Stockholm-based brand Toteme. Meisel first photographed Vittoria Ceretti in Toteme’s Spring-Summer 2022 Campaign. The artist also created life-sized and super-sized laser-cut flat sculptures, mounted with the campaign imagery. The entire presentation is then viewed across three rooms in person and also on the video below.
Read MoreBarbara Palvin and Precious Lee in Jimmy Choo Goddess Country Summer 2022 Campaign
/Fresh on the thrill of Gisele Bundchen’s Amazonian woman self gracing five — count them FIVE — blazingly sexy covers of V Magazine 136, Jimmy Choo rolls into our disbelieving eyes one day later with Barbara Palvin and Precious Lee saying “Yes, we are sexy, fully-formed Jimmy Choo Summer 2022 goddesses posing poolside in our totally gorgeous, absolutely-loved bodies. Deal with it.”
Madison Headrick and Geron McKinley complete the quartet styled by Alice Lombardini with creative direction by Sandra Choi.
Read MoreGigi X Frankies Bikinis Launches Online May 11, with a NYC SoHo Pop-Up
/Gigi Hadid is the latest talent to team up with Los Angeles-based swimwear brand Frankies Bikinis. The collab is extra special because in real life Hadid is a childhood friend of Frankies Bikinis founder and creative director Francesca Aiello.
Another childhood friend Alana O’Herlihy, shot the campaign for the 98-piece collection, which will land online at Frankiesbikinis.com on May 11, followed by a second drop on June 2. Francesca Aiello recently sold a minority stake of Frankies Bikinis to Victoria’s Secret & Co. for $18 million. She will continue to lead Frankies Bikinis, with its first New York pop-up in NYC’s SoHo neighborhood coming soon. Kudos to O’Herlihy who launched Frankies Bikis when she was still in high school.
Read MoreHermès' New French Workshops and Rolling Big on MycoWorks [Mushroom] Leather
/The development of an artisanal approach is different from what is being labeled ‘ethical’ by websites like Good On You.
Leather is a perfect example. Hermès will never be called ethical because they are using leather. Even though they agree to the highest possible worker standards and environment-friendly policies in tanning and how the animals are treated, it’s leather.
Note, though, that even Stella McCartney can’t get a top rating on Good on You, which suggests a bleak future if even she can’t cut it with the uber-progressives. Stella does get a ‘good’ — or a B on a 5-point scale. Note Stella McCartney’s rating is 2018.
Read MoreGal Gadot Delivers Privilege on Tiffany & Co. Dandelions and Orchids in Gaia's Kingdom
/Elevating the humble dandelion into a show-stopping, high-jewelry diamond medallion necklace is no longer a top-secret mission. AOC shares spring’s Tiffany & Co. BOTANICA: Blue Book 2022 campaign. Newly-named Tiffany BOTANICA ambassador Gal Gadot is not a 2017 Wonder Woman actor who pales in comparison to a dandelion-inspired 12-carat diamond necklace.
Like the necklace created to be worn five different ways as the ultimate expression of Tiffany & Co. savoir-faire, Gal Gadot is adaptable, with her head held high on the world stage.
Read MoreRebekah Campbell Captures Carolina Herrera's Pre-Fall 2022 Accessories
/Models Ajok Madel, Beyonce Ambrose, Maike Inga, Rachel Marx and Valerie Scherzinger are styled by Marie Chaix in Carolina Herrera’s Pre-Fall 2022 Accessories Lookbook. Oklahoma-born, New York photographer Rebekah Campbell [IG] is behind the lens, capturing this not-for-shy-girls Carolina Herrera collection.
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