Victoria's Secret X Frankies Bikinis Spring 2023 First Collab Shot in Cabo San Lucas

/
Victoria's Secret X Frankies Bikinis Spring 2023 First Collab Shot in Cabo San Lucas

In March 2022, Victoria’s Secret announced an $18 milion investment in Frankie’s Bikinis, giving them a minority share in the business.

Models Diana Achan, Memphy, Ruby Lyn, Tara Zoe and Francesca Aiello star in the new campaign, soaking up nature’s wellness balm in Cabo San Lucas.

Photographer Kate Bellm [IG] is behind the lens, shooting the beach beauties who stayed at the Bahia Hotel & Beach House [IG].

Read More

Gigi X Frankies Bikinis Launches Online May 11, with a NYC SoHo Pop-Up

/
Gigi X Frankies Bikinis Launches Online May 11, with a NYC SoHo Pop-Up

Gigi Hadid is the latest talent to team up with Los Angeles-based swimwear brand Frankies Bikinis. The collab is extra special because in real life Hadid is a childhood friend of Frankies Bikinis founder and creative director Francesca Aiello.

Another childhood friend Alana O’Herlihy, shot the campaign for the 98-piece collection, which will land online at Frankiesbikinis.com on May 11, followed by a second drop on June 2. Francesca Aiello recently sold a minority stake of Frankies Bikinis to Victoria’s Secret & Co. for $18 million. She will continue to lead Frankies Bikinis, with its first New York pop-up in NYC’s SoHo neighborhood coming soon. Kudos to O’Herlihy who launched Frankies Bikis when she was still in high school.

Read More