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Sportmax Denim Culture SS 2022 Campaign with Betty Schupp by Anders Edstrom AOC Fashion
German model Betty Schupp is styled by Elodie David Touboul in Sportmax Denim Culture S/S 2022 campaign, lensed by Anders Edstrom [IG].
Taylor Hill Poses in Zara SS 2022 Swimsuits with Many JOIN LIFE Choices AOC Fashion
Top model Taylor Hill has always stressed the importance of eating healthy and frequent exercise in maintaining a good attitude about daily life. In Taylor’s case, that includes taking her beloved dog into the swimming pool — giving us all something to smile about.
Today Taylor Hill hits the surf in Zara’s Spring/Summer 2022 swimsuits, with one-piece styles taking center stage. Strapless designs, cut-out details, and halter necklines run free with nature, in a Zara swimsuit collection carrying many choices with the JOIN LIFE label.
Note that not all swimsuits on this Zara page carry JOIN LIFE, so check on the lower right side of image. Some suits are made of 75% or more recycled polyester and others of 45% or more polyamide. Read your labels!!
Zara has a goal that minimally 50% of their products marketed in 2022 will meet the JOIN LIFE standards.
You must search for swimsuits on the Zara page carrying the JOIN LIFE label, so check on the lower right side of image. Some suits are made of 75% or more recycled polyester and others of 45% or more polyamide. Read your labels!!
Zara has a goal that minimally 50% of their products marketed in 2022 will meet the JOIN LIFE standards. For an update on where Zara is going with JOIN LIFE — including 2023 and 2025 goals — read this page. They include for 2023:
100% MORE SUSTAINABLE CELLULOSE FIBERS
100% MORE SUSTAINABLE COTTON
100% GREEN TO PACK
100% FREE FROM SINGLE USE CUSTOMER PLASTICS
100% ZERO WASTE
Cara Delevingne Activist Talent Fronts 7 For All Mankind Spring Summer 2022 Campaign AOC Fashion
7 For All Mankind premium denim brand joins forces with British actor, activist, entrepreneur, philanthropist and model Cara Delevingne for its Spring Summer 2022 campaign.
“Denim is a fantastic, enduring style statement and an essential part of how I express my style,” says Delevingne.
The brand maintains an extensive website update on their progress in sustainability, with the stated goal that 80% of 7 For All Mankind products will have sustainable properties by 2023. Note that AOC hates this statement, because it can be interpreted quite loosely. Other premium denim brands that AOC covers are further along on their sustainability mission. However, honesty is the best policy in this journey and 7 For All Mankind appears direct and honest about what they have achieved and what they haven’t in their newest update.
Cara Delevingne has an extensive list of activist and philanthropy projects. Cara and her friend Christabel Reed have launched a powerful campaign to end climate change called EcoResolution. The website is impressive.
In a current project the actor will play a daredevil climber in ‘The Climb’, the story of six ordinary women who join a Greenpeace-led protest against Shell Oil’s plans to drill in the Arctic. The activists climbed the Shard, the tapered glass tower next to London Bridge station in 2013. The Shard remains remains the tallest building in the UK and the seventh-tallest building in Europe. Read the original story on The Guardian and a pic of the Shard climbers on Greenpeace UK Twitter.
Also related to the environment and saving our planet is Project Zero. Cara has created unique designs and content for Project Zero to help raise funds and awareness for the ocean.
She is actively involved in the Elton John AIDS Foundation to fund “frontline partners to prevent infections, fight stigma and provide treatment with love, compassion and dignity for the most vulnerable groups affected by HIV around the world”.
In the case of Cara Delevingne, the activism list goes on and on. Read more: Cara Delevingne Activist Talent Fronts 7 For All Mankind Spring Summer 2022 Campaign
Kaia Gerber Fronts Celine SS 2022 Campaign by Hedi Slimane AOC Fashion
Kaia Gerber fronts Celine’s SS 2022 ad campaign, lensed by Celine’s creative director Hedi Slimane IG]. The campaign was shot in Nice last October.
Nora Attal on Mediterranean Coast in Weekend Max Mara Spring 2022 Campaign AOC Fashion
Weekend Max Mara embraces the melting pot of cultural references that are part of the Mediterranean world. Mediterranean style absorbs prints, patterns and colors from southern Europe, northern Africa and western Asia,
British-born Nora Attal is herself a fashion model with deep roots in Morocco. Who knows where her mind travels, as she sits on a beach, lensed by Eddie Wrey [IG] for Weekend Max Mara’s Spring 2022 campaign. Anastasia Barbieri styles the campaign with plenty of Mediterranean blue and white, stacking the campaign with summery statement bracelets. /Makeup by Karim Rahman; hair by Pier Paolo Lai.
Chanel Sends "A Certain Notion of Femininity" with Spring 2022 Campaign AOC Fashion
Like so much of fashion branding, the CHANEL spring 2022 campaign evokes a world far different than the one we’re living in. It begs the question, though, about the world of the Chanel customer and whether events like rising autocracy and now Putin’s war on Ukraine impacts them at all. Do they even care?
Vivienne Rohner is center stage in images by Inez & Vinoodh [IG].
In the words of CHANEL
The campaign for the CHANEL Spring-Summer 2022 Ready-to-Wear collection is an ode to youth whose nonchalant grace resonates with the endless days of summer. Within the discreet charm of a villa in Provence, Inez & Vinoodh [IG] capture the model Vivienne Rohner and through her a certain notion of femininity.
My advice to Chanel is to proceed carefully with this “nonchalant grace” and a “certain notion of femininity” attitude.
A nuclear plant is on fire in Ukraine, started by Russian forces on March 3, ordered to action by Vladimir Putin. Russia’s autocrat is threatening nuclear attacks on the rest of the world. Ukraine’s citizens are suffering heroically, as they fight for democracy and hold a torch of light that is inspiring nations to action worldwide.
Weary Paris Metro Riders Wake Up to Courreges SS 2022 Campaign by Spyros Rennt AOC Fashion
Models Janina Maidorn, Loli Bahia, Malika Louback and Tom Rey front the Courreges S/S 2022 campaign. Marie Chaix styles the quartet in Nicolas Di Felice’s emerging vision of a once great 60s-70s brand now going 21st century modern. Photographer Spyros Rennt [IG] captures the night riders in Courreges on the Paris metro. / Hair by Joseph Pijaite; makeup by Anthony Preet
Gucci Love Parade Campaign Spring 2022 by Mert & Marcus in Hollywood AOC Fashion
Glamorous decadence defines Gucci’s Spring 2022 ‘Love Parade’ campaign lensed by Mert & Marcus [[G] AOC only misses Martha Stewart, who would have been a superb addition to the lineup.
After Martha jetted to LA for the Super Bowl, hosting the Puppy Bowl with her bestie Snoop Dogg, well she is sorely missed by us in this Hollywood extravaganza. We’re not sure this is a “chic Hollywood party”, given that food fights might break out any second among Miley Cyrus, Liu Wen, Beanie Feldstein, Tess McMillan, Jared Leto Jungjae Lee, Deng Lun and surely more.
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