A Pregnant Rosie Huntington-Whiteley Talks RoseInc Beauty in Sunday Times Style AOC Fashion
One of America’s fav Brits Rosie Huntington-Whiteley covers the August 22 issue of The Sunday Times Style magazine. Photographer Sonia Szóstak [IG] captures Rosie, styled by Karla Gruszecka in the beauty queen’s preference for modern, neutral, fluid silhouettes.
The original reason behind Rosie’s feature in The Sunday Times is the launch of her beauty brand Rose inc featuring nine makeup and skin-care products, beauty brushes and reusable cotton pads. People can also sign up for early purchase access on RoseInc.com ahead of the August 24-26 sales period for Rose Inc.-registered members.
In America, Rosie’s beauty brand will be sold exclusively at Sephora and RoseInc.com. On August 27, Sephora Canada and SpaceNK in the U.K. live the former VS Angel’s beauty brand, with Australia joining the family at Mecca before year’s end.
Huntington-Whitely has carefully tended her beauty garden for the last two years, creating a relationship with her potential customer.
“We see a lot of people launching brands all the time. Some feel authentic, and some that don’t. There has to be that trust, authenticity and integrity built between you, your consumer and your audience,” Huntington-Whiteley said. “I wanted to build a site to get across my passion for beauty, to learn, to build a community — and I was also looking for the right partner to build our beauty brand with.”
That partner is Amyris Inc., the public company behind Biossance, Pipette and Costa Brazil.
