Paloma Elsesser wears Zara Fall 2021 denim jeans

Paloma Elsesser Poses in Zara Fall 2021 Plus-Size Knits in a Complex Retail Market AOC Fashion

Amazon is now the largest apparel retailer in America, and they believe that revenue can be grown exponentially because many women still want to try on clothes. The WSJ article discussion around the openings of large Amazon stores doesn’t note this possibility, but with Amazon’s existing same-day delivery structure for Amazon Fresh and Whole Foods, the possibility of offering larger sizes that are delivered for PRIME customers seems like a real opportunity. We suspect that many non-PRIME members would also be delighted {even grateful] to try on a wider range of clothes and have them delivered in a day or two.

AOC’s theory is that Amazon could stock a significant larger-size offering for customers to try-on and then ship the purchases free of charge. Amazon offers next-day service even when the central warehouse is over an hour away. Amazon is running 24-7, and I do think that they could become a significant player in helping to solve this plus-size conundrum of stylish clothes for larger women. If anyone can solve this problem of offering larger assortments for plus-size women that allow for try-on and then deliver, I would bet on Amazon. The delivery costs would kill most retailers, but Amazon has an existing on-the-road infrastructure, so the challenge is not as awesome.

Returning to Paloma Elsesser and the new Zara knits collection for fall 2021, bravo to all. AOC loves the body-baring, body-loving ‘exposure’ that represents the positive psychological experience that collections like Zara’s offer larger women.