Dior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism

Dior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism AOC Fashion

Dior releases its Spring 2022 campaign, with its show-stopping, jewel-like colors and sporty vibe. Marc Bohan’s 1961 ‘Slim Look’ wasn’t the only important heritage reference mined for Maria Grazia Chiuri’s spring 2022 show. Bohan’s Dior Sport line was also center stage.

The Dior design vision represents a 180-degree turn in the road from Dior’s Olympics Grecian goddess resort show. As opposed to enduring the pandemic, Chiuri chose to fight back with bold colored, contagious optimism and the ‘60s global spirit of female liberation.

Seeing the unity of dress among young women from America to Britain, Sudan and Afghanistan — YES, Sudan and Afghanistan — reminds us of the perilous, patriarchal attempts worldwide to deny women their own self-determination. The images from that time period are almost impossible to believe, and they certainly created a horrific backlash against women’s fashion integration into global public spaces, previously occupied by men.

Italian artist Anna Paparatti and the legendary Roman nightclub the Piper Club inspired Chiuri’s design direction, one that pays homage to 1960s pop style with a crayola-colors explosion of boundary-crashing, purposeful ‘60s design.

The Spring 2022 campaign is lensed by Brigitte Niedermair [IG] and is timed with the opening of Dior’s new boutique at Bergdorf Goodman New York. References to the new Dior Bergdorf shop — see end of post — are lensed by Francis Dzikowski [IG] courtesy of Bergdorf Goodman.

Music for the events is set to the beat of Daft Punk’s ‘Around the World’, with video by Fabien Baron and choreography by Matilda Fleberg.

The Campaign

Models include Maryel Uchida, Naomi Ekindi, Sculy Mejia and Steinberg. Performers Angela Arcueno, Ahtayaw Ea, Soleila Chaou, Nicolas Huchard, Shirwann Jeammes, Laureen Parruitte and Julia Spiesser also appear in the Dior Sporty runway and campaign images.

Maartje Verhoef Suits Up in ELLE Germany February 2022 by Andreas Ortner

Maartje Verhoef Suits Up in ELLE Germany February 2022 by Andreas Ortner AOC Fashion

Photographer Andreas Ortner IG] captures model Maartje Verhoef, playing dress up in polished suitings styled by Pia Knoll for ELLE Germany’s February 2022 cover story./ Hair and makeup by Georgios Tsigkas

NYFW kicked off Friday with a focus on multiple emerging menswear designers. In an event sponsored by Perry Ellis, the rebirthed label embraced polished varsity style, in a New York Men’s Day that was surprisingly tailored with a more dressed-up men’s aesthetic, writes WWD.

Mixed Metals Jewelry Meets Denim on Shade Akinbobola for HTSI Magazine February

Mixed Metals Jewelry Meets Denim on Shade Akinbobola for HTSI Magazine February AOC Jewelry News

Model Shade Akinbobola poses in a ‘Mixed Metals x Denim Story’ lensed by Jennifer Cheng {IG] for How To Spend It Magazine’s February 2022 spring fashion issue.

Nataliya Bulycheva In Polished Spring Style by Panos Davios for Vogue Japan March 2022

Nataliya Bulycheva In Polished Spring Style by Panos Davios for Vogue Japan March 2022 AOC Fashion

Model Nataliya Bulycheva spells out the spring 2022 new dress code, styled by Nicholas Georgiou in images by Panos Davios for Vogue Japan March 2022./ Hair by Jose Quijano; makeup by Athina Karaksitso

Tod's Post First 2021 Increase in Six Years Under Designer Walter Chiapponi

Tod's Books 40% Revenue Increase in 2021 under Creative Director Walter Chiapponi AOC Fashion

Italian luxury brand Tod’s defied financial analysts forecasts, booking a 40% increase in revenues to 883.8 million euros ($997 million) in 2021. This was the first increase in sales since 2015, boosted by strong fourth-quarter growth in Europe and the United States. This good news catches our attention because major sales increases in the luxury market aren’t being driven by Europe.

Walter Chiapponi at Tod’s

Analysts haven’t yet credited Tod’s creative director Walter Chiapponi for the sales performance, but the topic should be front and center in Tod’s talk. The Italian luxury market veteran — who showed his first collection for the House in February 2020 for fall/winter 2020 — is Tod’s first creative director to be responsible for men’s and women’s fashion as well as leather goods.

“I think it’s a matter of maturity,” the soft-spoken designer told the press about his Tod’s arrival. “When you’ve been creative in a very extreme way for so long, you want to do something more grounded, more elegant, more sophisticated. I’m in my 40s, and now I really detest seeing [fashion] that gets old in a few weeks.”

Tod’s Pre-Fall 2022 Lookbook

Walter Chiapponi’s pre-fall 2022 lookbook caught AOC’s eye. Model Kathie Lam is styled by Margherita Moro, then lensed by Anton Gottlob [IG]. / Hair by Massimo Gamba; makeup by Tanja Friscic

Chiapponi described his Tod’s assignment as one of updating traditional Italian casualwear with what he calls “a dirtier, more modern take on bon ton.” Tod’s gains an inner wild child and a bit of edge without disrupting their core identity of bourgeois propriety.

The new creative director supports strongly Tod’s commitment to responsible sustainability practices. Beyond using certified organic fabrics, Chiapponi presented “a new furry texture, lining an oversized sweatshirt/bomber hybrid. Made with a yarn woven from the upper and fluffier part of the fleece of the sheep, which is not harmed when shearing, it was extra-soft to the touch.” via Vogue

Coach Delivers Horse and Carriage Code for New Generation by Tyler Mitchell

Coach Delivers Horse and Carriage Code for New Generation by Tyler Mitchell AOC Fashion

Amie Milne Photographs 'Ice Age' Bling with Heirloom Attitude for Harper's Bazaar UK

Amie Milne Photographs 'Ice Age' Bling with Heirloom Attitude for Harper's UK AOC Jewelry News

Models Chizoba and Jessica Luostarinen are styled by Holly Gorst in heirloom-inspired jewelry with laid-back bling. Photographer Amie Milne [IG] captures ‘Ice Age’ in the studio for Harper’s Bazaar March 2022./ Hair by Sam Mcknight; makeup by Lucy Gibson

Note: We can’t locate the shoppable data on HB.

Ninel Khomiak Wears Disco Age Glamour by Greg Adamski for Vogue Arabia February 2022

Ninel Khomiak Wears Disco Age Glamour by Greg Adamski for Vogue Arabia February 2022 AOC Fashion

Home country Ukraine model Ninel Khomiak is styled by Vogue Arabia intern Nadin Karkoukli in ‘Disco-Age Glamour Is Back’. Photographer Greg Adamski [IG] is behind the lens, capturing the Fendi fashion story for the February 2022 issue. / Hair by Deena Alawaid; makeup by Kasia Domanska

Related: Ninel Khomiak in 'Art Object' by Nazar Chernly for Harper's Bazaar Ukraine

Alessandra Ambrosio Poses in GAL Floripa Swimwear 'Flourish' and 'New Beginnings' Designs

Alessandra Ambrosio Poses in GAL Floripa Swimwear 'Flourish' and 'New Beginnings' Designs AOC Fashion

Supermodel Alessandra Ambrosio feeds spring fever with two new designs in her GAL Floripa swimwear collection. Photographer Lauren Alexandra [IG] captures Ambrosio modeling key pieces from the Flourish and New Beginnings collections.

The word sustainability or any reference to protecting the earth or the Amazon is not uttered on the GAL Floripa website.

Adual Akol Aims High in ELLE UK March 2022, Lensed by Dima Hohlov

Adual Akol Aims High in ELLE UK March 2022, Lensed by Dima Hohlov AOC Fashion

South Sudan to Australia model Adual Akol is styled by Georgia Medley in ‘Aim High’, lensed by Dima Hohlov [IG] for ELLE UK March 2022./ Hair by Zateesha Barbour; makeup by Francesca Brazzo

10 Years of Strong Balmain Women by Mert and Marcus for Spring 2022 Campaign

10 Years of Strong Balmain Women by Mert and Marcus for Spring 2022 Campaign AOC Fashion

Balmain’s Spring-Summer 2022 Campaign assembles fashion’s top names in a lineup that includes Adut Akech, Carla Bruni, Lara Stone, Mariacarla Boscono, and Naomi Campbell. Stylists Charlotte Stockdale and Katie Lyall meld svelte bodies and bodycon dresses, plenty of metallic elements in bags and strong shoulders lensed by Mert & Marcus [IG]. at last season’s Balmain show.

Olivier Rousteing has been Balmain’s Creative Director for a decade in fall 2021. He has also made a scarred, yet inspiring recovery from the terrible fireplace explosion in his house. "I woke up the next morning in Paris’ Hôpital Saint Louis. The talented staff at that famous hospital, which was dealing with an incredible number of COVID cases at that same time took amazing care of me. I cannot thank them enough,” the designer wrote about his private journey to recovery.

WSJ Magazine recently sat down with Olivier Rousteing in its My Monday Morning series.