COS Sustainable Denim Spring 2022 Women's Campaign: Ariish, Edie, Lara, Ronja, Sara Grace by Daniel Jackson

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Models Ariish Wol, Edie Campbell, Lara Stone, Ronja Berg and Sara Grace Wallerstedt grab the spotlight for COS Women’s Denim’s Spring 2022 Campaign. Daniel Jackson [IG] photographs the campaign, which focuses on wide-leg cuts, straight silhouettes, and slim-fit denim styled by Clare Richardson. / Hair by Shon; makeup by Siddartha Simone

In 2020 H&M Group-owned COS made a major commitment to sustainable denim manufacturing, launching a collection that uses 100 percent organic cotton. The first COS store opened on Regent Street, London in 2007.

Available now worldwide, COS is committed to merging lasting quality with timeless design, with a commitment to supporting the world of art and design through collaboration. COS isn’t kidding when it stresses its commitment to emerging artists, studios and galleries around the world. Check out COS Magazine.

AOC had forgotten COS owners and yet, a quick trip to the website narrowed down the field quickly for the global brand. With our sustainability checklist in hand, COS blew us out of the water — not only with Sustainability lining up with New Arrivals . . . Women . . . Men . . . and Magazine on the main COS Stores navigation bar

Following on the heels of Candice Swanepoel’s DL1961 campaign last week, COS also puts sustainability front and center in its design process and brand values platform. Exciting is a feature story in the magazine is a story on pioneering technology company Materra.

One of the main advantages we have growing cotton in a protective environment is that, when it comes to sustainability, we have a lot more control than a traditional farmer.

COS Sustainability Goals Reached:

  • In 2020, 76% of the materials in COS collections were sustainably sourced.

  • In 2021, COS was 86% sustainable before year’s end. The final 2021 analysis is not complete.

If you want to read a comprehensive discussion on brand responsibility and stewardship on the topic of sustainability, take a look at this COS very impressive analysis.

It’s time to circle back and ask: what is the current size of the sustainable denim market? If we said: we will only wear sustainable denim — what are our choices?