Top photographer Elizaveta Porodina [IG] takes flight in a new campaign for Giorgio Armani Privé Haute Joaillerie, commissioned by Alan Prada.

The former editor-in-chief of Harper’s Bazaar Italia and Esquire Italia joined Armani in spring 2021 in the newly-created position of deputy director of online and offline image.

Porodina turns to her muse, American model Alyda Grace, styled by Mauro Demestria in the new Armani high jewelry images. / Hair by Pierpaolo Lai; makeup by Patrick Glatthaar

Giorgio Armani Privé Haute Joaillerie

The high jewelry collection was first introduced in 2019.

The latest design chapter was, previewed on Dec. 9 at the Palace Hotel St. Moritz. It comprises three monochrome series or design stories: [1] blue, with sapphires and diamonds paired with white gold; [2] green, with tsavorites and diamonds paired with yellow gold, and [3] red, with rubies and diamonds paired with rose gold.

Adaptability is prevalent in these high jewelry pieces and Armani Privé Haute Joaillerie is no exception. Each series or collection is composed of round lobe and pendant earrings, a necklace with a removable pendant, a bracelet, a ring and a brooch.

Preview Schedule

Opportunities to view the new collection follow the early 2024 fashion schedule. Swiss residents or visitors can see it until Dec. 27 at the Giorgio Armani boutique in Zurich. From Dec. 27 to Jan. 8 it will be carried by the Giorgio Armani boutique in Saint Moritz.

Paris haute couture week from Jan. 18 to 30 is the next stop for the new series, where it will reside at the Armani Privé boutique and atelier in the City of Lights. Leaving Paris, It will be available in Milan at the end of January for the FW 2024 ready-to-wear shows.