LV Volt Upside Down Play Collection 2022 Campaign by Thurstan Redding

Francesca Amfitheatrof, Louis Vuitton’s Artistic Director for Jewellery and Watches, shares a new vision for the LV Volt collection. The designer invigorates the luxury maison’s beloved L and V initials with a vibrant, invigorating new energy. New visual angles are at play in the pieces, and select styles amplify this energy with the fire of pavé diamonds.

Models in the new LV Volt Upside Down Play Collection campaign include Akon Changkou, Berit Heitmann, Mika Schneider, and Xu Meen styled by Helena Tejedor. Photographer Thurstan Redding [IG] is in the studio./ Hair by Louis Ghewy; makeup by Adrien Pinault;

A highlight of the new collection, the LV Volt Upside Down Play bracelet blends the beauty of contemporary design with the impact of a joyful, rhythmic pattern. The bracelet’s interchangeable cord celebrates renewed connections with two graphic clasps. A similar pattern of interlocking initials is woven into larger pieces of necklaces, bracelets and earrings.

The pieces in the LV Volt collecition can be worn solo or layered for a more personalized look.