Did luxury house Chanel know that America’s Artemis 1 mission was headed to the moon when their holiday campaign ‘Once Upon a Moon’ was released? Probably not, as our Artemis 1 mission roared high into the sky two months behind schedule. Still, the timing ended up being perfect.

The Chanel Fine Jewelry Holiday 2022 campaign ‘Once Upon a Moon’ stars Adesuwa Aighewi, Giedre Dukauskaite, Soo Joo Park, Matthew Bell and Reece Nelson as lunar explorers styled by Veronique Didry. / Hair by Ramona Eschbach; makeup by Manu Kopp.

Photographer Nicolas Kantor [IG] captures the fashionable crew ready to balloon their way to the moon. This idea is only outdone by a video for Chanel No.5 and Chanel makeup that is also part of the campaign.

Watching the nightime Eiffel Tower firing its rockets, rising into the sky like Artemis 1 really got our attention. But we digress.

The campaign highlights a selection of ‘Coco Crush, N°5’ and ‘Camélia’ fine jewellery pieces, as well as ‘Première’ and ‘J12’ watches.