Victoria's Secret
/ Anne Enke
Victoria’s Secret Instagram
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Models Ajok Daing, Neelam Gill, Sherry Shi and Zak showcase the Body by Victoria 2026 [IG] campaign. Photographer Dan Beleiu [IG] captures the sleeping beauties styled by Priscilla Polley./ Designer Adam Selman; hair by Sonny Molina; makeup by Jezz Hill
Victoria’s Secret Very Sexy Spring 2026 Campaign and the Business of Feelings
Victoria’s Secret [IG] rolls out its Very Sexy Spring 2026 campaign with models Abby Champion, Ajok Daing and Celina Ralph.
Victoria’s Secret is doing a slow burn these days. Not a bonfire, mind you, but under CEO Hillary Super, Victoria’s Secret retains the title of the world’s biggest lingerie brand, holding about 20% of the American market, down from 30% a decade ago.
The key word here, my friends, is stability, positivity based on solid reasoning, leadership and results AND Super’s grasp of the importance of a range of emotions in selling lingerie to HER!!
Two divinely-talented, beautiful and sexy women — that would be Hailey Bieber and Maty Fall — launch a Victoria’s Secret Valentine’s Day [IG] campaign for love: self-love and the family, friends and lover[s] who feel your glow. Photographer Adrienne Raquel [IG] captures the retro mood and music, with Hailey and Maty styled by Gabriella Karefa-Johnson. Executive creative direction by Adam Selman./ Hair by Bryce Scarlett; makeup by Mary Philipps
Candice Swanepoel, Devyn Garcia and Imaan Hammam front the new Victoria’s Secret [IG] 2025 Very Sexy Campaign. As sexy comes roaring back, photographer Yulia Gorbachenko [IG] turns her woman-friendly lens on three of the hottest women riding the VS carousel.
Celia Azoulay styles the campaign with strong woman props and a smoldering color palette with shades of black, burgandy, fuchsia and plum.
Victoria’s Secret Summer Escape 2025 Campaign gathers Imaan Hammam and Jill Kortleve on a St. Barts beach for the start of summer’s swim season. Emmanuelle Alt styled the campaign lensed by Lachlan Bailey [IG]. / Hair by Damien Boissinot; makeup by Fulvia Farolfi
The Victoria’s Secret Swimwear [IG] is sold in select high-volume stores and online. There’s another campaign TROPIC OF C X VICTORIA’S SECRET, with Candice Swanepoel, who founded Tropic of C’s sustainable swimwear, and Joan Smalls coming shortly.
Last week, AOC shared the lingerie pieces of the Victoria’s Secret Summer Escape 2025 Campaign.
With all the stress America is under in this moment, I recommend that we all bask in the atmosphere of four beauties: Blésnya Minher, Devyn Garcia, Imaan Hammam and Paula Soares, in Victoria’s Secret Very Sexy, Very New Spring 2025 campaign.
Emmanuelle Alt styles the campaign, introducing the new Lightly Lined Low-Cut Demi Bra, lensed by Lachlan Bailey [IG]. This is a multi-pronged campaign from Atelier Victoria’s Secret x Altuzarra, representing the first time that VS has worked with designer Joseph Altuzarra.
A quintet of Victoria’s Secret models past and present come together for the Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign. The beauty lineup includes Behati Prinsloo, Candice Swanepoel, Devyn Garcia, Mayowa Nicholas and Taylor Hill. / Hair by Cyndia Harvey; makeup by Lauren Parsons; set design by Andy Hillman
For a professional who joined the Victoria’s Secret business at a 187 store count and stayed a decade as fashion director, head of product development and originally a merchant developing a home store concept, these gorgeous images by Angelo Pennetta [IG] take me into the past.
Certainly, if one is trying to return Victoria’s Secret to its original glory, this is one way to do it. The business has tried everything else in its reinvention journey.
Victoria’s Secret [IG] launched its Very Sexy ‘Escape to Summer 2024’ campaign starring Emily Ratajkowski, Gigi Hadid, Paloma Elsesser and Tina Kunakey on June 11th.
Former EIC of Vogue Paris [now Vogue France] Emmanuelle Alt styles the campaign with a French mix of sexy corset tops, lace teddies and bras in intoxicating summer colors. Add statement jewelry to the sensual Victoria’s Secret collage, lensed by Mikael Jansson [IG].
Czech supermodel Karolina Kurkova is now a Ford model in New York.
AOC backtracked to pick up Kurkova’s Miami-based fashion story for Harper’s Bazaar Turkey’s December 2023 issue. AOC has now learned that the supermodel and husband since 2009 Archie Drury are selling their home on Fisher’s Island in Miami for about $7M. The about 2500 sq ft property was put on the market in May.
The former Victoria’s Secret Angel [named in 2005] Kurkova appeared in nine VS fashion shows between 2000 and 2010, and wore her Fantasy Diamond Bra in 2002.
Models Devyn Garcia, Doutzen Kroes, Imaan Hammam, Lily Aldridge and Mayowa Nicholas invite us into Victoria’s Secret 7.0, or whatever version we’on at this point. Anne is totally lost.
It’s great, though to see such a high-quality cast assembled on behalf of the new Body by Victoria 2024 Campaign.[IG] Photographer Mikael Jansson [IG] captures the quintet, styled by Camilla Nickerson. / Makeup by Mark Carrasquillo; hair by James Pecis
We don’t know the annual results for VS, which had another very tough year in revenue and profitability in 2023. Those results will become public on March 7, 2024.
It seemes that the global fashion show documentary did not fare particularly well, as VS chief executive Martin Waters said — speaking about a list of VS actions to reinvigorate the entire business, not only the renewed 2023 fashion show: “Despite everyone’s best endeavours, it’s not been enough to carry the day.”
Top model Barbara Palvin brings her sensual mix of femininity and seductive, innocent coquette to For Love & Lemons Valentine’s Day 2024 collection, lensed by Carin Backoff [IG].
The History of Valentine’s Day
AOC embarked on a brief history of Valentine’s Day to support these images. It became so complicated with historical data that resonates with 2023 politics in America, that we are backing off and issuing it separately ‘next-door’ to this page.
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The new VS campaign is excellent and has some real VS icons featured. Bringing back past VS models is a terrific idea for a brand trying to find safe ground to stand on. Shop the new collection at the VS website.
If I read the VS copy carefully, I’m sure we are all icons somewhere in it, so let’s just cut the AOC analysis short here and say “good job, VS.”
The Icon by Victoria’s Secret Collection models includes VS greats Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel.
The Icon cast campaigns expands to include Adut Akech, Emily Ratajkowski, Hailey Bieber, Paloma Elsesser and Sui He. I’m pleased to say that every woman listed here has archives on AOC.
Oyadeas!
Oh dear goddess Oya. I tried . . . I tried . . . I tried so hard to step carefully, but I just fell down the “we’re all icons” rabbit hole, and I did not see it coming.
The Kardashian women are like an NBA team, and they are playing to win. What was the phrase that Kanye told Kim — that she will be nothing without him? Men tend to say those words to strong women, when they are totally fed up and eyeing the door.
In the last hour Kim Kardashian’s personal IG page has logged 899, 087 likes and the Skims IG page 14,332 in the new Steven Klein [IG] campaign of Skims FAUX LEATHER & SCUBA swimwear dropping June 27 at noon on the East Coast.
You can register to buy the Skims FAUX LEATHER & SCUBA collection online, when it drops Tuesday.
If Victoria’s Secret is stumbling like a drunken sailor with the message that the Victoria’s Secret brand is undefinable — read my recent commentary — Kim Kardashian and her team are now valued at $3.2 billion.
Victoria’s Secret stock has fallen 47% in the year to date, while the S&P 500 SPX has gained 14%. Victoria’s Secret had sales of $1.4 billion in first quarter 2023 and only made $3.8 million — a 95% decrease in earnings.
I’ve said many times that if Victoria’s Secret isn’t careful, Savage X Fenty and SKIMS are going to take the business down. And I mean kaput down.
With LVMH backing Savage X Fenty via L Catterton, their incubator investment arm, and Kim Kardashion on the road now, raising $1 billion for her own venture capital fund — and also appearing on the cover of TIME Magazine, this Victoria’s Secret selling the message of “undefinable” breaks every rule of marketing I know about. And the customers seem to agree.
Adut Akech, Imaan Hammam, Candice Huffine, Devyn Garcia, Jill Kortleve, Paloma Elsesser, and Taylor Hill pose against the eternally sensual landscape of Italy in one half of the Victoria’s Secret Bras, That’s Our Thing 2023 campaign.
The campaign crosses the entire range of VS bras including the Very Sexy Bombshell Push-Up, Dream Angels Demi Bra, VS Bare Sexy Illusions Uplift Strapless Bra, and VS Bare Infinity Flex Full Coverage Bra.
Photographer Angelo Pennetta captures the true beauty of VS lingerie [IG] styled by Alex White.
In March 2022, Victoria’s Secret announced an $18 milion investment in Frankie’s Bikinis, giving them a minority share in the business.
Models Diana Achan, Memphy, Ruby Lyn, Tara Zoe and Francesca Aiello star in the new campaign, soaking up nature’s wellness balm in Cabo San Lucas.
Photographer Kate Bellm [IG] is behind the lens, shooting the beach beauties who stayed at the Bahia Hotel & Beach House [IG].
Top models Adut Akech, Bella Hadid, Candice Huffine, Devyn Garcia, Imaan Hammam, Jill Kortleve, Mayowa Nicholas, Paloma Elsesser, Taylor Hill, Valentina Sampaio star in Victoria’s Secret Valentine’s Day 2023 campaign.
Gabriella Karefa Johnson styles the shoot, with Camille Summers-Valli [IG] directing the 30-second 2023 V-Day Shop spot.
This fashion story ‘Earth Angels’ from More or Less Magazine [IG] adds a fabulous new twist to the VS Angels saga. If you don’t know, the magazine is devoted to sustainability and our living with less. More or Less wrote:
Hallelujah! For our final cover, we assembled an all-star cast of Earth Angels, styling nine ex-Victoria's Secret models in faux-fashion label Kezako’s upcycled underwear made from aluminium wrap, dried-out loaves of bread, old newspapers, cuddly toys and then some.
We are looking at creativity on steroids here and a brilliant way to call attention to sustainability.
Models include Alessandra Ambrosio, Candice Swanepoel, Elsa Hosk, Lais Ribeiro, Leomie Anderson, Lily Aldridge, Martha Hunt, Sara Sampaio and Stella Maxwell.
No Damage from Hulu or JAX, Says VS Pink CEO
VS Pink CEO Amy Hauk says that neither the Hulu three-episode docuseries ‘Victoria’s Secret: Angels and Demons’ nor the summer song by JAX that spent several weeks in the top 100 contributed to the plunge in second-quarter profits. The song was created as a statement about the need for body positivity in the world of Victoria’s Secret’s negative influence on young women’s bodies at the hands of an old man [men].
I refuse to believe that Hauk embraces the “there’s no such thing as bad publicity” adage. That was Epstein’s and Ed Razek’s mantra — and never mine.
Victoria’s Secret is determined to get us out of life’s doldrums in America. When life gives you lemons, VS gives us fruit-punch Dream Angels Summer 2022 lingerie and swimwear in a huge range of band sizes 30-40 & cups A-G. Now THAT, my friends, is a VS Fresh Jams size range that is a lingerie lover’s dream come true.
Zesty lemons and flowers are embroidered on many of the pieces — and they are scrumptious! Really beautiful, VS. Good work.
![Jasmine Tookes For Love & Lemons X Victoria's Secret Lingerie 'Summer of Lover[s]'](https://images.squarespace-cdn.com/content/v1/55f45174e4b0fb5d95b07f39/1653056441866-WZSZ74H6O9586M0UVWP8/jasmine-tookes-for-love-and-lemons-for-victorias-secret-2022-hugging-hearts-embroidery-bra-thong-panty-garter-belt.jpg)
For Love & Lemons X Victoria's Secret drops a new ‘Summer of Love’ collection, putting Jasmine Tookes in the love-goddess drivers seat, wearing the pink crochet bucket hat that Lais Ribeiro wore in the spring collab.
Victoria’s Secret puts its Very Sexy summer 2022 lingerie and swimwear message on blast with models Abby Champion, Imaan Hammam, Mayowa Nicholas and Paloma Elsesser carrying the sexy women torch in the new ‘Hits of Summer 2022’ Campaign.
The VS Very Sexy message is ‘Let’s Talk About Lift, Baby”.
Victoria’s Secret lingerie assembles a campaign dream-team of Hailey Bieber, Imaan Hammam and Paloma Elsesser, country-loving, carefree girls strolling through spring fields and meadows. Top photographer Lachlan Bailey [IG] brings Victoria’s Secret Dream Angels Spring 2022 embroidery and lace lingerie into soft focus.
Victoria's Secret Valentine's Day 2022 Asks Us to Feel the Love with Bella, Adut, Iman, Paloma, Yumi
Victoria’s Secret asks us to ‘Feel the Love Valentine’s Day 2022’, with the lingerie brand sending a modern love letter to each of us and to those we adore most. Zoey Grossman [IG] photographs Adut Akech, Bella Hadid, Iman Hammam, Paloma Elsesser, and Yumi Nu.
Top models Adut Akech, Hailey Bieber, Paloma Elsesser and Taylor Hill pose in Victoria’s Secret’s Holiday 2021 ‘Heritage Toile’ campaign. “An ode to both our present and past. This classic collection won’t be the last. What will you be wearing if not toile, florals, and lace? Slip into extravagance and prepare to escape,” Victoria’s Secret shares.
Photographer Zoey Grossman [IG] captures the young aristocrats in lingerie elegance that is a perfect Valentine’s Day gift if Santa was running late.
Victoria’s Secret Lingerie knows that spring flowers come to mind after the New Year. Increasingly, though, artists are intrigued with frozen flowers and the precious time they can be photographed in all their beauty before the melting takes charge of the moment.
Has Victoria’s Secret become an expert on frozen flower art? Perhaps the launch of its Very Sexy Frozen Flowers 2021 collection signals a new womanly artform for the lingerie brand. For now we present VS models Adut Akech, Hailey Bieber and Paloma Elsesser, lensed by Zoey Grossman.
Adut, Bella, Imaan, Paloma and Taylor Are 'Mad for Plaid' in Victoria's Secret Holiday 2021 Campaign
Victoria’s Secret is MAD for PLAID in the lingerie brand’s new Holiday 2021 campaign. An all-star model lineup lights up weary hearts and minds led by Adut Akech, Bella Hadid, Imaan Hammam, Paloma Elsesser, and Taylor Hill.
AOC is a total sucker for oversized plaid flowers like the one Taylor is holding, and we love the purple and fuchsia plaid. There’s also buffalo plaid for the traditionalists. The campaign video is equally charming in a modern meets retro way.
The road to rehabilitation for Victoria’s Secret continues, as the brand plunges again into the swimwear business at slsect stores in America.
Launched on Monday, the new swimwear campaign stars Imaan Hamman, Jill Kortleve, Paloma Elsesser and Taylor Hill. Alex White styles the St. Barts shoot, in film footage and images shot by Tyler Kohlhoff [IM].
Photographer Zoey Grossman (IG) brings Victoria’s Secret’s Valentine’s Day 2021 collection (IG) into focus with models Candice Swanepoel, Daniela Pestova, Devyn Garcia, Imaan Hammam, Lais Ribeiro, and Taylor Hill.
For Love & Lemons X Victoria’s Secret releases their Holiday 2020 lingerie campaign, as a joyful burst of hyper-femininity associated with the finest European lingerie brands. Model Hana Jirickova steps into a rococo painting atmosphere worthy of Fragonard or Boucher. Simply gorgeous styling by Lisa Lindqwister./ Makeup by Ignacio Alonso; hair by Erika Svedjevik
We have the welcome news that Victoria’s Secret Chief Marketing Officer Ed Razek has retired in the wake of growing fallout around Jeffrey Epstein’s connections to L Brands chief and major stockholder Les Wexner. The plot has thickened so deep that even I — who worked in the business for a decade and knew both men well — am waiting for the next shoe to drop.
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Candice, Behati, Taylor, Martha & Romee Launch Victoria's Secret Body Spring 2016
You’re forgiven if looking at Victoria’s Secret Angel Taylor Hill doesn’t evoke thoughts of black vanilla, frozen pear and blooming gardenia. These sensual ingredients mingle in the newest VS fragrance ‘Tease’, fronted by Taylor Hill. Taylor beckons us into her female kingdom with a sexy, black lace corset top in the VS ad campaign. Inspired by the private world of a woman’s boudoir, the fragrance bottle wears fall’s timely fishnet details, topped with a touch of lace. 
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