Victoria’s Secret Very Sexy Spring 2026 Campaign and the Business of Feelings

Victoria’s Secret Very Sexy Spring 2026 Campaign and the Business of Feelings AOC Fashion

Victoria’s Secret [IG] rolls out its Very Sexy Spring 2026 campaign with models Abby Champion, Ajok Daing and Celina Ralph. Priscilla Polley styled the shoot with photographer Dan Beleiu [IG] behind the lens, working with Victoria’s Secret Chief Creative Director Adam Selman. / Hair by Sonny Molina; makeup by Jezz Hill

Victoria’s Secret is doing a slow burn these days. Not a bonfire, mind you, but under CEO Hillary Super, Victoria’s Secret retains the title of the world’s biggest lingerie brand, holding about 20% of the American market, down from 30% a decade ago. The key word here, my friends, is stability, positivity based on solid reasoning, leadership and results AND Super’s grasp of the importance of a range of emotions in selling lingerie to HER!!

Victoria's Secret forecasted total net sales of approximately $6.45 billion to $6.48 billion for the full year 2025. For comparison, major competitor Skims—while rapidly growing and valued at $4 billion—generated roughly $1 billion in revenue in 2024.