Jacquie Aiche Rebel Heart 2024 Campaign with Behati and Adam Levine
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Jacquie Aiche’s Rebel Heart campaign channels the free spirit, positive Los Angeles, California energy that has always defined the brand.
More than just fine jewelry; Jacquie Aiche pieces are incredibly personal and sacred amulets, made of hand-selected minerals and crystals that inspire feelings of love and beauty . . . enhanced by layers of diamonds and gold.
This jewelry is designed to appeal to the inner rock star in many of us.
The new Jacquie Aiche Rebel Heart jewelry campaign is not subtle — in a way that Adam Levine and Behati Prinsloo were never subtle. The designer sought to channel the romantic sensuality and deep bonds that two lovers — especially long-time lovers — express without saying one word.
"The energy that Adam and Behati give off in the jewels, both independently and together, encapsulates everything that came to mind when I was working on this collection. It's all about sharing your own light with the world. With Adam and Behati, they're both so positive and so energetic, you could just feel the electricity between them on set,” Jacquie Aiche told the press about the campaign.
This is the first campaign that the couple shot together.
The brand beganworking with Behati in 2014, Aiche said about her muse, who hails from Namibia, a nation independent of South Africa since 1990.
"At this time, it really felt like we were still in our early years, so it was both magical and essential to find a muse that was in alignment with the energy that we wanted to share through the jewelry. Behati was a client first and I loved seeing the way she styled the jewels and what pieces she was most captivated by. Energy and intention are everything to me -- and a big part of everything we do here. It was clear to me that Behati was intentional with the energy that she brought into the world."
View the campaign online at JacquieAiche.com.
