Kendall Jenner, Alton Mason in Messika Diamond Vibes Campaign-1 by Chris Colls

French jewelery brand Messika shares a hard-to-miss new ‘Messika Diamond Vibes 2023 Campaign’ starring ambassador Kendall Jenner and Messika’s new man Alton Mason.

The model and dancer closed out last September’s Paris runway show, sharing the spotlight with original super Naomi Campbell.

Messika believes in ‘everyday diamonds’, especially after spending extended time in America.

Founder and creative director Valerie Messika explains that she’s now heavily influenced by the “energy and confidence” she sees on America’s streets. Heading for California’s Palm Spring’s desert — in a red convertible— seems like a perfect expression of the founder’s current state of California Dreamin’.

Photographer Chris Colls [IG] returns to create the new Messika campaign, with styling by Helena Tejedor. This is the first act of the campaign, with two more installments set to follow later this year. 

The campaign unveils the D-Vibes (Diamond Vibes) collection, as a French-twist update on the classic diamond tennis bracelet. On Jenner, we see a pileup of gold disks and diamonds dazzling across stacked rings, bracelets, and necklaces. Mason is adorned in the new XL My Move bracelet, stacked with Move Titanium bracelets and rings, and a military-inspired Move GI necklace.

Kendall Jenner is a car collector with a private luxury car inventory that includes a Bugatti Veyron Grand Sport Vitesse [$1,740,000]; Mercedes-Benz SLR McLaren [$746,498]; Ferrari SF90 Stradale; Rolls-Royce Dawn [$356,000]; Ferrari 488 GTB Spider [$300,000]; a Mercedes Benz G500 Cabriolet [$300,000]; a 1960 Cadillac Eldorado [$220,000]; a Lamborghini Urus [$210,000]; Fourth Generation Range Rover [$120,000]; Land Rover Defender 110 [$100,000], according to CARHP.

Kendall’s first car was the Land Rover Defender.

If Valerie Messika has tapped the pulse of American confidence, then she understands our collective passion for fast cars, sexy people, and everyday diamonds. AOC won’t add guns — because we are severely split as Americans over guns. But diamonds? Speaking on behalf of my country — bring ‘em on. ~ Anne