Sabyasachi Mukherjee Shares Sabyasachi Jewellery Story in Vogue Arabia March 2022
/
Anne of Carversville has been a fan of Sabyasachi Mukherjee since 2017, watching India’s most prominent luxury design house bring the rich heritage of India to a global audience.
As Vogue Arabia notes in this new fashion story, beautifully-crafted jewelry is an integral part of the House of Sabyasachi’s unequivocally Indian brand heritage. As much as any element in Sabyasachi DNA, jewelry is integral to the brand’s main focus on authenticity and traditional Indian craftsmanship at the highest level.
In this fashion story for Vogue Arabia, model Ylenia Minniti is styled by Ahmed Rashwan in images by Mannbutte [ IG ].
Today Sabyasachi Mukherjee has a growing exponentially following in much of India, the Middle East and parts of the western world with its designs and jewelry. Sabyasachi has installed shops at Bergdorf in 2020 and 2021 and also collaborated with H&M on a special collection.
In recent years [See Vogue India article after images] Sabyasachi Mukherjee is devoted to the restoration of lost craftsmanship across India.
Sensing a loss of direction for the art of creating Indian jewelry, Sabyasachi is reviving age-old crafts and techniques of jewelry making by modernizing and innovating, while creating an ode to the craft. Mukherjee has always been an innovator. “In my late teens I started a tiny side hustle where I made costume jewelry with beads and glass and feathers and stone,” he says.
Of equal importance is another Indian heritage piece that Sabyasachi holds dear to his heart. By launching Save the Sari [Saree] in 2009, Sabyasachi promotes a model of economic sustainability for local craftspeople and artisan communities in the designer’s hometown of Kolkata and beyond in India.
Vogue India: The Sari Holds Our Secrets
AOC just wrote extensively about the history of the sari, featuring Lakshmi Menon in the March 2022 cover story of Vogue India. Lakshmi Menon Covers Vogue India March 2022 in 'The Sari Holds Our Secrets'
Our commentary flows from the exquisite writing of Bandana Tewari for Vogue India. We don’t typically ask AOC guests to read a related article, but this one is so very well done, and it digs so deeply into the thematic soil of universality in women’s lives.
Related Reading at Anne of Carversville
