PUMA ambassador Winnie Harlow lights up the brand’s Bodywear & Swimwear 2022 campaign, supporting SHE MOVES US.

Who knew that when PUMA founder Rudolf Dassler launched the company in 1948, he took 14 employees from the old Dassler Brothers factory with him? Who knew that Rudolf Dassler younger brother Adolf ‘Adi’ founded Adidas?

Eight of the original PUMA 14 employees were women, and Winnie is all in for empowering women through SHE MOVES US. .

The swimwear and bodywear designs were made by PUMA’s subsidiary stichd, with significant use of recycled nylon. You can track the sustainability particulars of stichd on the “sustainability strategy check in edition 01.”

Words from Winnie

I love my PUMA family and I’m grateful to be part of the ‘She Moves Us’ campaign. Representation is so important and key. This is something that I have championed since I started in the industry. It is refreshing to work with a brand like PUMA who share the same values.

“I hope I am helping to open the door a little further for someone else to get through. My mentors have done that for me and it’s my ambition to do the same for others as I grow in my career. I want to continue to help champion confidence, inclusivity and acceptance,” Winnie tells her public fans..

Winnie Harlow CAY Skin

AOC will soon do a review of all the models and talents launching new product ventures. It’s an avalanche and many of these new brands take NO position around sustainability.

This negligence of the planet is an inexcusable lapse of judgment in 2022, and AOC will dig into the sustainability particulars of these new fashion and beauty brands. Several big names are taking this “hear no evil, see no evil — let’s boogie” approach to launching new brands with no mention of earthly governance obligations. It’s infuriating and surprising to me.

Winnie Harlow’s new business CAY SKIN, incorporates sustainability principles in product and packaging front and center.

Taking a quick look at CAY Skin, Winnie Harlow has given us another reason to love her. Winnie is walking her talk, and I’m sure that she doesn’t make every eco-activist happy because their demands are major out of the gate, but Harlow’s off to a great start with her commitment to creating a sustainable business. ~ Anne