Launching Friday April 16, 2021: Diane von Furstenberg X H&M Home

Launching Friday April 16, 2021: Diane von Furstenberg X H&M Home

The legendary, pro-woman designer and businesswoman Diane von Furstenberg invites us into her at home, interior style world, challenging us to “own it”. H&M HOME rolls out the leopard amd zebra pattern rugs with a 31-piece collection that includes wool blankets, cushion covers, boxes, trays, candles, espresso cups, small plates, vases, pots, posters, pajamas and and a robe.

DVF was photographed in her own home for the new campaign.

The Belgian-born powerhouse’s eighth book ‘Own It: The Secret to Life’ was published by Phaidon on March 8, International Women’s Day.

“Last year or two years ago I started to think, What does it mean to be in charge? Because you know I had it on T-shirts and it could seem very aggressive. And I realized that it is not aggressive,” DVF is quoted in a recent WSJ article about the book and the designer’s life story.

“Being in charge is a commitment to yourself.”

In the same WSJ interview, Diane shares this advice for living well

The person I learned the most from is my mother, and the biggest lesson she taught me was that fear was not an option and that I had to be responsible for myself. I really discovered that the secret of life is owning it. You own your imperfections; they become your assets. You own your vulnerability; it becomes your strength. And so it is really about being in charge of yourself and making a commitment to yourself to be the best you can be.

Von Furstenberg’s favorite scent – amber – is featured in each of the large candles in the collection, while the four smaller ones are unique interpretations of cedarwood, sandalwood, amber and pine, personally chosen by Diane herself. Sets of espresso cups and saucers sit beautifully in the kitchen, while the orange rounded vases look stunning in any room, especially when filled with fresh spring flowers. In a luxurious robe featuring the famed ‘Diane’ print, stroll past the posters with inspirational quotes from von Furstenberg herself. 

“The prints in the H&M HOME collaboration are very iconic. The ‘Diane’ print I created 20 years ago when I started the company, while the lips print comes from the painting Andy Warhol did of me. Personally, I love animal prints – zebra is very DVF – and also vibrant orange and pinks, but monochrome black and white is very chic, too. The whole collection is fabulous, and I can’t wait to share it with everyone,” 

says Diane von Furstenberg

Diane is also interviewd about the new home collection on the H&M website. .