British Vogue 'Waste Not' Fran Summers, Vittoria Ceretti by Craig McDean Is Sustainability Serious
/
British Vogue kicks off a new decade, having joined the editors-in-chief of all 26 editions of Vogue on a new initiative that encompasses diversity, covering global issues and sustainability. Putting Stella McCartney as one cover girl on the January 2020 issue underscores the sustainability pledge.
This positive statement of Vogue Values posits a complex message for all country editions of Vogue, whose existence and financial livelihood have been driven by a voracious appetite for fashion industry consumption.
British Vogue launches a new, more ‘WOKE’ mindset with ‘How Fashion Is Finally Working To Tackle Climate Change’, written by Tamsin Blanchard.
Contributing fashion director Kate Phelan styles Vittoria Ceretti and Fran Summers with the same approach used in her Taylor Swift editorial. This transition approach — at odds with Fashion Extinction’s bold statement of ‘buy nothing’ — begins a closet update re-education process that European women have understood for decades. While praising European women, AOC notes that fast fashion has made a deadly impact in their closets as well in the last 20 years.
British Vogue takes responsibility for leading throw-away culture in Europe. AOC’s understanding is that US statistics are worse, and we will validate that assumption.
Britain consumes clothes at the fastest rate in Europe; and, by 2030, global apparel consumption is projected to have risen by 63 per cent – the equivalent of more than 500 billion additional T-shirts.
Tamsin Blanchard updates countless signposts on the road to a more sustainability-conscious fashion industry in concert with eco-conscious consumers, led primarily by young people with their boomer grandparents hand in hand. Think Jane Fonda and her weekly Friday climate protests in Washington DC.
Craig McDean captures Fran and Vittoria in Kate Phelan’s old and new ‘Waste Not’ editorial, launching a new decade of thinking that demands reforms in consumption patterns.
AOC is trying to do our part, with an ongoing focus on Sustainability and Environment — and a preference for using our precious time to write features based on new principles.
To that end, we’re pulling together years of writing on sustainability into a set of archives similar to our Models, Photographers and Women’s News Archives — all featured in the footer of this website.
