A$AP Rocky and his soon birthday girl daughter Rocki Irish Mayers, born September 13, 2025 deliver a much-needed message about the power of love, family style. Rocki has no competition for her dad’s attention in the W Magazine China [IG] 2026 VOL.4 ‘The LOVE Issue’. Her two brothers RZA Athelston Mayers, born in May,2022 and Riot Rose Mayers, born August 2023, and famous momma Rihanna don’t feature in the Chanel-sponsored cover story.

Photographer Keizo Kitajima [IG], who also works with Pharrell at Louis Vuitton Men, shooting a campaign with a very pregnant Rihanna in a 2023 Speedy Bag campaign, turns his focus to love and fatherhood for ‘W Magazine China’. Matthew Henson styled both father and daughter for the fashion shoot. Henson also styled Pharrell’s epic Parisian night to remember, Louis Vuitton Mens Spring/Summer 2024 Runway Show.

Chanel Creative Director Mathieu Blazy has celebrated A$AP Rocky, a prominent Chanel house ambassador, for whatever clothes and accessories Blazy wishes to create for him. In 2024 when still at Bottega Veneta, Blazy launched a series of extended video sessions called ‘Portraits of Fatherhood’.

The result was a deeply personal film featuring the music man and his sons, created by American artist Carrie Mae Weems, and shot at the family home in Harlem. The focus on fatherhood was a priority shared by both Blazy and Rocky, especially as a man of color.

Earlier this year, A$AP Rocky’s fourth studio album, ‘DON‘T BE DUMB’, finally arrived. In W Magazine China, he speaks in his own words about music, family, and love.

A Free Spirit with High Artistry Score

In music and in the way he dresses, Rocky has always carved out his own lane — and made it his own. He lives out the spirit of hip-hop at its most open and instinctive, embracing freedom, breaking boundaries, and finding new ways to express himself.

The fam spent last weekend in England, where Rocky performed at the 02 Arena on Sunday night. The large performance space inside the former Millennium Dome in North Greenwich, London was the scene for a B+ to A- music component rating by the multiple reviews we read.

Universally, comments were best-ever, like “The O2 Arena has seen icons of the music world perform across decades, but since it opened its doors it would have been hard pressed to find as much showmanship as what graced the stage on Sunday night” generated A-A+ ratings for A$AP’s production.”

Or “In terms of set design and the attention to detail that had gone into this stage show, this was a spectacle on a mind blowing scale.” Followed by “Perhaps less lyrically memorable than some of his peers in his generation of rap, it is safe to say that no one in his class is delivering a stage show to this degree of creativity and bonafide artistry.”

Even AOC knows that by the standards of best rappers ever, A$AP Rocky does not lead the list. As for an ability to create a night-to-remember production, multiple reviews took this same position about his unparalleled creativity and artistry in his performance.

Lowbrow Posing As High Culture

Returning to W Magazine China’s focus on Rocky as a family man, it cements Chanel’s reputation in China in a most positive way. Jonathan Anderson’s highbrow titles Dior book totes are hammered by the Chinese as so decadent, racist and misogyny-ridden in their content that the Ministry of Culture encourages citizens to read the books to understand just how low French culture has sunk.

By contrast, Matthieu Blazy chooses to promote A$AP Rocky as a family man — who really means it, and IS a devoted father. Rocky’s wearing Chanel’s femme jackets and everybody’s cool. The man is married to a superstar and they have three children.

I implored Gucci to take a similar path when Beijing was advising the brand, adored by China’s young people, that our dear Alessandro Michele was skating on thin ice. Eurocentricism argues that it’s an inherently superior culture. China doesn’t accept that premise, and neither do we, to be honest.

It was the height of China’s sissy-boy crackdown and Gucci made no compromises. That’s their choice. But Blazy and Rocky share reminders in this fashion story, that a bit of artistic flexibility can find great solutions to cultural transmission challenges.

The Chanel joy potion continues to play out with such positivity across the world. Seriously, who can resist the brand behind the photo!!!!! It’s perfect pitch, while the other guy wanders in darkness reminding us all that he has as much time as he needs [in years] to figure out what he’s doing. ~ Anne