Brynn Heminway Launches 'Display Copy' Style Only for Upcycled + Vintage Designs
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Brynn Heminway Launches 'Display Copy' Style Only for Upcycled + Vintage Designs
A new limited-edition print magazine and fashion platform ‘Display Copy’ is not fooling around on the global imperative of sustainability. “Display Copy is a new fashion magazine that doesn’t feature a single new fashion item,” says founder and Editor-in-Chief Brynn Heminway. “Display Copy isn’t about promoting new products, it’s about loving what we already have and seeking out novelty and style in what already exists. We promote reuse by showcasing the thrifted, the found, the recycled, and the upcycled.”
In 2015, the fashion industry churned out 100 billion articles of clothing, doubling production from 2000, far outpacing global population growth. In that same period, we’ve stopped treating our clothes as durable, long-term purchases. The Ellen MacArthur Foundation has found that clothing utilization, or how often we wear our clothes, has dropped by 36% over the past decade and a half, and many of us wear clothes only 7 to 10 times before it ends up in a landfill. Studies show that we only really wear 20% of our overflowing closets.
Consume less is probably the best message for the planet, but it presents a gut punch to global business markets already really in COVID-world. Clearly, any flip-the-switch strategy can accelerate an already precarious global business market.
AOC shares the ‘About’ page on Display Copy’s’ website. Their declarations are one of the clearest mission statements around.
Rising model/media voice Paloma Elsesser gets the fashion scene started, styled by Beth Fenton in ‘Body Electric.’ Daniel Jackson is behind the lens with Brynn Heminway as creative director. See all the product credits at Display Copy and SHOP with a clear conscience. Hair by Recine; makeup by Frank B.
