Co-founder of the Anine Bing label in 2012 Los Angeles, the Danish businesswoman and former model covers the February-March 2026 issue of Vogue Scandinavia [IG].
Anine Bing currently splits her time between Los Angeles andParis, where her main design studio now operates. Her divorce is final and she is thrilled with her new focus, as well as her undertaking a therapeutic retreat.
Known as the Hoffman Process, the program is designed to help individuals identify and release subconscious negative behaviors, limiting beliefs, and emotional patterns rooted in childhood, often termed the "Negative Love Syndrome," to foster, emotional, intellectual, physical, and spiritual transformation. View her IG commentary here, dated February 14, 2025.
End of summer 2025, Anine Bing [IG] herself rolled out the campaign for her new Anine Bag. In pursuing her lifelong love of frame bags, the Los-Angeles-based Danish designer tapped photographer Chris Colls [IG] and stylist Sarah Gore Reeves to make her frame bag campaign one to remember. / Makeup by Rachel Goodwin; hair by Claire Grech
Framed like a vintage clutch but bold enough for this exact moment, the bag comes with a manifesto. “This bag is more than an accessory—it’s a reflection of the woman who carries it,” Bing said in the campaign’s accompanying message. “Confident. Intentional. In her power.”
Anine Bings’ namesake clothing brand is inspired by the fusion of Scandinavian heritage and American spirit. Founded in 2012 by Anine Bing, Chief Creative Officer, and Nicolai Bing, Chief Executive Officer, Anine Bing releases its first resort 2022 collection starring top model Irina Shayk.
Chris Colls [IG] is behind the lens, capturing the Riviera goddesses in Nice Côte D'azur.
