Anine Bing Frame Handbag Fall 2026 Campaign by Chris Colls
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End of summer 2025, Anine Bing [IG] herself rolled out the campaign for her new Anine Bag. In pursuing her lifelong love of frame bags, the Los-Angeles-based Danish designer tapped photographer Chris Colls [IG] and stylist Sarah Gore Reeves to make her frame bag campaign one to remember. / Makeup by Rachel Goodwin; hair by Claire Grech
Framed like a vintage clutch but bold enough for this exact moment, the bag comes with a manifesto. “This bag is more than an accessory—it’s a reflection of the woman who carries it,” Bing said in the campaign’s accompanying message. “Confident. Intentional. In her power.”
“It really represents the strong woman that I want to carry this bag,” Bing related over Google Meets. “It has a beautiful, strong shape, but it’s also such an easy bag that you can wear with anything, and it’ll just instantly elevate your outfit. Since I saw the first drawing and then the first sample, I fell in love… It’s just such a perfect day-to-night bag.”
