Anine Bing's Fresh Start & Great Bag for Vogue Scandinavia February/March

Anine Bing's Fresh Start & Great Bag for Vogue Scandinavia Lensed by Janne Rugland AOC Fashion

Co-founder of the Anine Bing label in 2012 Los Angeles, the Danish businesswoman and former model covers the February-March 2026 issue of Vogue Scandinavia [IG]. Hilda Sandström styles Bing in a sheer, ivory Jacquemus gown on the cover, and more spring finery in a fashion story lensed by Janne Rugland [IG]./ Hair by Malin Wallin; makeup by Loraine Leger

Josefin Forsberg sat down with Bing for the interview to explore her personal and creative renaissance driven by music, rediscovery and the life she’s shaping for herself. The fashion story and interview ‘Annie Bing’s Fresh Start’ flows from the tightly-written text.

A Divorce and the Hoffman Process

Anine Bing currently splits her time now between Los Angeles and Paris, where her main design studio now operates. her divorce is final and she is thrilled with her new focus, as well as her undertaking a therapeutic retreat.

Known as the Hoffman Process, the program is designed to help individuals identify and release subconscious negative behaviors, limiting beliefs, and emotional patterns rooted in childhood, often termed the "Negative Love Syndrome," to foster, emotional, intellectual, physical, and spiritual transformation. 

The star of this Vogue Scandinavia February 2026 issue had to wait a year to participate in the retreat. Considerable prework was expected of Anine Bing, and it dove deeply into her “childhood stuff”. Follow link top of page to read this thoughtful interview.