Loewe Spring-Summer 2026 Campaign Lensed by Talia Chetrit
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Actors Isla Johnston, Talia Ryder, and True Whitaker launch a high-impact Loewe [IG] Spring/Summer 2026 campaign powered on color.
Jodie Barnes styles the photo shoot with art direction by Carina Frey & Stefanie Barth and photography by Talia Chetrit [IG].
The photographer was gifted a wonderful gift last December with the Art in America [IG] headline:
‘Talia Chetrit Is the Artist on Every Fashion Brand’s Mood Board’
Talia Chetrit is an eclectic photographer whose work ranges across striking fashion editorial, melancholic street photography, and abrupt still lifes and portraits—earlier this year, she photographed Lorde for the cover of “What Was That,” the lead single off her latest album, Virgin, and has recently shot campaigns for Phoebe Philo, Proenza Schouler, Loewe, Acne, and Celine.
Chetrit’s pictures have something of that big, unnerving thrill of a world in which what appears familiar to us—a room, a belly, a boot—abruptly reveals its own confident, preexisting depths. Not unlike herself, Chetrit’s work is brisk, textural, self-possessed, arresting. “If I could walk into her pictures they would draw a little blood,” @lilyfishman writes.
Americans Jack McCollough and Lazaro Hernandez left their brand Proenza Schouler behind and in the capable hands of Rachel Scott of Diotima. They headed to Paris after Jonathan Anderson was announced as the new creative director at Dior and McCollough and Hernandez were at the helm of LVMH’s Loewe.
“It’s been so fun,” Hernandez told Nicole Phelps ahead of the show. “I don’t even know how to talk about it: being able to unleash the thing inside of us, no restrictions, just being able to play and experiment. We’re so happy, and I think it comes across.”
Vogue Business caught up with the show watchers soon after the new expats sent their vision of Loewe down the Spring-Summer 2026 runway. AOC has happily embraced the key word that emerged in Paris last October: JOY! AOC also notes that the Loewe teams are behind the designers as well, according to reports.
“They are serious and enthusiastic at the same time, exuberant and yet very focused,” said Loewe CEO Pascale Lepoivre of the creative pair. Sidney Toledano, then advisor to LVMH chair and CEO Bernard Arnault, agreed: “Their greatest strength is energy and joy — they are extremely positive and full of vitality. I told them, ‘You found the critical path; you have the right road. It’s the beginning.’ The teams are behind them, too.”
Here we are, headed back to London, Milan and Paris for round 2 of Loewe, after celebrating [hopefully] the debut of Maria Grazia Chiuri at Fendi.
