American photographer Talia Chetrit shot the Loewe Spring/Summer 2026 campaign, the first set of images to document both the continuation of the brand’s momentum under former creative director Jonathan Anderson, but also the forward vision of Loewe under creative directors Jack McCollough and Lazaro Hernandez.

The tasteful but impossible to ignore sensual heat of the spring 2026 images is at low ebb in Chetrit’s Fall/Winter 2026 Loewe campaign.

Key words that describe that SS 2026 campaign and collection, have only grown in importance with these new campaign images for Loewe’s Fall/Winter 2026 Collection. Creative directors McCollough and Hernandez continue to deliver bold shapes, infused with vibrant colors. Highlights from the fall collection include reimagined silhouettes, featuring yellow knitwear, lambskin mittens, lambskin coats, and the new Amazona 180 bag in suede.

The lineup of humans in the campaign include entertainer Lil Yachty; actors Beau Gadsdon, Julia Garner, Laika Blanc Francard and Theodore Pellerin; and models Carin Herven, Nyawurh Chuol, and Siegfried Blanche, all styled by Jodie Barnes. Garner and Pellerin are brand ambassadors.

Julian Klincewicz serves as film director with art direction by Carina Frey & Stefanie Barth. German artist Cosima Von Bonin, creator of plush creatures on runways including Loewe’s, collaborated with the designers on The Whisker bag./ Hair by Holli Smith; makeup by Fara Homidi

A New Rhythm and Beat

The Loewe campaign video vibe is modern and energetic, with a strong percussion beat adding an adventurous DNA to the brand’s direction. It’s a cousin to the music used for the new Celine campaign, where the beats and snapping sounds were totally incorporated into the poses and products with military precision. Sounds drove the pace of poses and the product showcases at Celine. Here, the sounds remain a distinctive and ‘out of character for Loewe’ soundscape.

A new attitude at Loewe infuses product design with new technologies that reinvent old materials and processes. The designers continue their firm embrace of Loewe’s heritage. But they are looking to technology in the same way that Pharrell Williams is incorporating new materials and finishes at Louis Vuitton Men.

Loewe Destination ‘Sleet and Snow’

For the fall/winter season, the Loewe brand team has traveled to Mont Blanc, specifically the Pointe Helbronner peak in the Alpine massif, presenting the collection against a backdrop of ice, snow and granite summits. Mittens are an understandable and expected accessory. But the collection also includes Storm boots, parkas, and Shield sunglasses.

It’s important to remember that time off from technology — even when it’s fundamental to the clothes that make it possible — is a clear trend direction in the evolution of sports-related wardrobes that put us in touch with nature’s full range of human activities. So modernism is fundamental to expressions of heritage and craft.