Naomi Campbell Is Lanvin's Art Deco Queen in Spring-Summer 2022 Campaign
/Supermodel Naomi Campbell reigns supreme in Lanvin’s Spring-Summer 2022 campaign. Photographer Luis Alberto Rodriguez [IG] captures Naomi in an Art-Deco inspired set that honors the very roots of Lanvin’s identity as a 1920s luxury brand inspired by elegance, femininity, and modernity.
Art Deco influences are prevalent in the new campaign, dictated by creative director Bruno Sialelli’s deep understanding of Lanvin’s roots.
Carlos Nazario styles the shoot and the art direction, with hair by Jawara./ Makeup by Daniel Sallstrom
Art Deco influences are prevalent in the creative imagery, from the 1920’s Art Deco floral arrangements, to the flowers themselves.
Geometry and a “strong-backbone” women vision of femininity and sensuality — as expressed in Naomi’s Lanvin clothes; the stark and erotic flowers in modern vases; and the furniture — all signal a departure from the prior influence of Art Nouveau flourish.
Creative director Bruno Sialelli’s black crinoline dress and shoes pay homage to the modernity deeply embedded in this new vision of fashion and femininity. Animal prints — previously the province of kings and queens and their rugs — now covered women’s bodies in the early 1930s, at the height of the Art Deco movement.
While Paris and London skylines remained horizontal in shape and design, New York City’s Rockefeller Center rose in the decade of the 1930s, as a symbol of American might. In the perilous ashes of the American depression — part of a global economic convulsion — modern, industrial power rose skyward to touch a political cataclysm that threatened the entire world order at the end of the decade.
By the end of the 1930s, strong-backbone French women used fashion as a symbol of resistance against the horrors sweeping Europe — and Lavin became a much-favored brand for those women.
Surely Naomi Campbell is cut from the same cloth and has the capacity and inner-fortitude to “step up”, perhaps expanding her new role as an ambassador for the Queen’s Commonwealth Trust. Countless young people — and especially young people of color in fashion world — adore Naomi. And then we have her nine-month old baby daughter, and certainly Naomi is concerned about her baby’s future.
As global headwinds move against liberty, how do we inspire young people — who see little of fairness in their own lives — to stand tough for liberal democracy? The Queen’s Ambassador Naomi Campbell could become a star player in the coming fight to help young people understand that — as ruthlessly imperfect as it is — liberal democracy is worth fighting for.
For the first time today, I saw an ad on Sling TV, recruiting for the U.S. air force. That is no accident. ~ Anne