Returning in Feb to Bergdorf Goodman, Sabyasachi Mukherjee Finds New Home in New York

After the September 2021 ‘Hope’ issue launched by Vogues worldwide, the world of 27 global Vogue editions unite once again in their March 2021 editions. “With so many reasons to be optimistic about a brighter future, Vogue thought what better way to celebrate than to focus on creatives all across the globe—whose glorious and gorgeous, inclusive and joyful images offer an inspiring look at the world of fashion today,” said Anna Wintour, editor-in-chief and global editorial director, Vogue and global chief content officer, Condé Nast.

Featuring country-specific portfolios of the brightest young stars in fashion, music, art and film, alongside inspiring editorials and extraordinary fashion, each issue is a celebration of those who encourage us to look at life in a new way.

Vogue India 'A Paradigm Shift' Explores Future of Craftsmanship in Post COVID-India with commentary by Sabyasachi Mukherjee.

As part of their creativity offering comes a commercial feast for the eyes from Vogue India, featuring the Sabyasachi Mukherjee brand, one of India’s proudest artisan-produced fashion lifestyle concepts.

AOC last featured Mukherjee in the September 2020 issue of Vogue India, in which the designer joined 14 other creatives and highest-level artisans in India to speak to the grave concerns about the future of quality fashion and style craftsmanship in India’s COVID-19 world.

Sabyasachi Mukherjee’s New Partnership

Designer and artisan visionary Sabyasachi Mukherjee’s much publicized investment deal with Aditya Birla Fashion Retail Limited came to fruition in the first week of February 2021.

As fashion world celebrated the 51 percent controlling investment worth about $55 million, the couturier announced that on February 18, he would launch his second exclusive collaboration with New York-based luxury department store, Bergdorf Goodman.

“We had a very good first session at Bergdorf where we sold close to $2.5 million of jewellery. Realising the power of the brand in America, Bergdorf invited me to do a second round. I would like to see more Indian designers going to the west and selling their clothing to the big Indian diaspora, which can be found everywhere. It’s a testament to the power of the Indian consumer. By selling Indian clothes, Bergdorf is raising the bar on inclusivity,” Mukherjee told Vogue India’s Akanksha Kamath over a late night Zoom call.

Now members of the Indian diaspora, and Sabyasachi fans in North America will be happy to know that the second Bergdorf Goodman collection will also offer clothing, shawls and scarves, and accessories and a new line of bags, in addition to its fine jewelery.

The World of Sabyasachi is so excited about the launch of his new bag line. “There are totes, exciting new shapes, and they are all a collaborative effort between Calcutta, Milan, and Florence,” explains Mukherjee. Leather from Italy, embroideries and hardware from the jewelry atelier in Kolkata, and production in the world’s best manufacturing locations in Italy, produce the new bag line.

On February 7, Sabyasachi announced it's set to open a 6,000 square foot retail space in New York in early 2022.

Why New York, Sabyaschi?

These are treacherous times for New York City, as many in the moneyed class purchase new residences in Miami. But the designer sees the ultimate creative potential of New York City.

“You know that what I like about New York is that it’s quite like Bombay. It's no one’s city. There are people who like to think New York is nothing but black and white and steel and grey. But there's a very big underbelly of New York, that's quite bohemian. Artists, hipsters - I think I'll find my tribe in New York.”

If the creative energy coming out of Brooklyn is any confirmation of just what is brewing in this New York City world capital, Sabyasachi Mukherjee may be right that a much more vibrant New York City is percolating. I don’t know one person in our global creative community who isn’t praying for this much more vibrant of New York to become its next reality. This was the vision of New York in the late seventies and early eighties before Wall Street defined the city.

Perhaps this time, the creatives will win. ~ Anne