Top model Mona Tougaard poses in the inaugural issue of Beyond Noise [IG], styled by co-founder Sarah Richardson and creative director Pieter Mulier in The Art of Alaïa. Photographer Larissa Hofmann [IG] is behind the lens, capturing Tougaard in the elevated print project, scheduled to start shipping in the USA and EU/UK on May 31, 2024.

The price is $95.00 in USA with $24.00 shipping on East Coast. There are mulyiple combinations for the two-volumes issue, which you can review at checkout. Start your order here.

Note: I’ve contacted the printer company for clarification on USA orders. Exactly how are they being shipped? From the UK or US? A carrier like UPS-Fed Ex or USPS. I’ll update with their response.

The biannual magazine Beyond Noise is a project of stylist Sarah Richardson and her photographer husband Richard Bush. Investor Stefan Ericsson also was key to launching the project.

"When I discussed [Beyond Noise] with Stefan, he said, 'just do it.' At this point in my career, I'm not just going to start a little fanzine, I want to do something where I put all my knowledge and experience [into use] by working with the people that I trust and admire," said Richardson to WWD.

Beyond Noise targets America as its core market, then the U.K., Europe and the rest of the world. Richardson calls America an ‘optimistic country’ [ask me in November, Sarah] but one in need of a women’s voice beyond American Vogue.

"Women need a voice there and there are great independent magazines there, but there's not really a woman's voice in any of them apart from American Vogue, which is for a different type of woman, respectfully, it's not the woman I'm relating to or that we're about," Richardson explains.

"It's not that I want to do a completely intellectual magazine, I want it to be relatable to multiple women of different demographics," Richardson notes, citing what she believes is the lack of depth in print generally in women-focused print in the US.

In Beyond Noise, the stylist and editor aims to dive into the subjects of fashion, art, culture, fiction, technology, science and environmentalism and how they intersect with each other.

Speaking to WWD, the co-founder also noted that her husband Richard send her articles about women in masculine-focus magazines, citing the reality that they have more depth on women’s issues than women-geared magazines.

AOC shares that same view and was surveying reality on this premise just last week.

Richardson has abandoned the typical editor’s letter for the issue, replacing it with a ‘manifesto’ written by an invited changemaker. The launch issue starts with English primatologist and anthropologist Jane Goodall.

Beyond Noise will have a website which is live but without content today [5/29/24]. The project has hired an AI director to explore the opportunities of engaging digitally rather than just through articles. Richardson’s expressed focus on car and tech brands for collabs is whip-smart.

"Commerciality has a bad name in fashion, it's almost something to be looked down upon, whereas I actually think if you make something desirable, it's automatically commercial," she said.