Nour Rizk for Anthropologie Linen Drop 2024 | Robust 2023/4 Sales at Anthropologie
/Swiss-Lebanese model Nour Rizk showcases Anthropologie’s [IG] May 2024 Linen collection, lensed by photographer Marie Schmidt [IG] in Ibiza.
The all-linen collection is massive in scope and makes a strong sustainability statement without uttering the word.
On a sidenote, Nour Rizk also appeared in the Brunello Cucinelli SS2024 campaign. While Anthropologie’s price points are lower, there’s little dispute that both brands share a common sensibility with Anthropologie often having twists of whimsy, which are less evident at Cucinelli.
Nour Rizk on Creativity
Born in Geneva, Rizk grew up between Lebanon and Quatar and — most recently — Dubai.
“I’m beyond grateful that even though I’ve travelled a lot and been around different cultures my whole life, my family has always raised me in Arab countries. As the values and customs of the Arab world, which I adore, are a big part of who I am,” the rising model told Bazaar Arabia in November 2023.
2023/4 Business Results at Anthropologie
For the year ending January 31, 2024, Anthropologie’s sales increase was a healthy 12.3% increase over 2023 in its contribution to parent company URBN’s performance.
Anthropologie’s first quarter sales ending April 30, 2024 delivered a 10.4% increase.
Urban Outfitters continues to drag on overall performance with a decrease of 13.7% for first quarter 2024.
Anthropologie Regenerative Cotton Project
Anthropologie will introduce its first regenerative cotton capsule collection in 2024. The line will reimagine existing customer favorites, now made with third-party certified regenerative cotton.
The brand has also forged a new relationship with Kiss the Ground, a nonprofit promoting regeneration and healthy soil. Anthropologie has committed to an annual contribution of $100,000 to Kiss the Ground. In April, Anthropologie customers were encouraged to also contribute to Kiss the Ground at checkout.