Gucci X Ken Scott Capsule Collection Spring 2021 Celebrates Flower Power on Steroids

Models Edwina Preston, Hayett McCarthy, Hebe Flury, Liam Rogers, Melody Lulu-Briggs, Sam Browther, and Timmy Maiwo congregate to celebrate the Gucci X Ken Scott Capsule Collection for the Gucci brand. Jonathan Kaye styles the talents for images by Mark Peckmezian [IG] with art direction by Christopher Simmonds. The images feature Scott prints on the wallpaper, curtains, tablecloths and cushions – crafting an overwhelming world of clashing prints and deeply nostalgic 60s scenes, writes the Gucci press office. / Hair by Alex Brownsell; makeup by Thomas De Kluyver

Mere mortal flowers wilt in the company of “gardener of fashion” — the legendary creative Ken Scott who articulated the flower power optimism of the 60s and early 70s. Scott’s 40-year career in the Italian fashion world saw him make signature his tapestry of acid botanicals: print-happy pieces flooded with vibrant flowers. peonies, poppies, petunias, roses, sunflowers – you name it.

Gucci Creative Director Alessandro Michele taps into this desire for hope, positivity and JOY in our COVID-19 world. We are not out of darkness in any way. But with major vaccine distribution in action and US President Joe Biden creating additional vaccine production so that we can help poorer nations beyond our borders, we see HOPE on the horizon.

Indiana-born in 1918, Ken Scott studied painting in New York before moving to Europe in 1946. Scott led a bohemian life in Paris and the French Riviera before arriving in Milan in 1955. It was here that the lover of everything Italian, Ken Scott founded the Falconetto brand.

Starting from textiles, the artist revolutionised the style of that time. Bright and sunny colours, unpredictable combinations, and joyful flowers became his "trademark." Since 1962 he signed collections of clothes and accessories making him internationally renowned. Scott’s rise was unstoppable, his production varied, and his research and method were avant-garde. His unbridled imagination and his inherent irony was accompanied by extraordinary technical skills and his most diverse creations were undeniably immortal. via Ken Scott website

Alessandro MIchele’s attitude mirrors AOC’s. Damn the flower haters. I now say “good morning” to my flower bouquets because they create beauty and joy in my environment. I feel gratitude for flowers.

“Ken Scott was a really great creator of fabrics,” explains Alessandro Michele. “He mapped out flowers with romanticism and flowers into pop culture. He treated flowers like shop signs, he multiplied them, turned them into something that stood out. I like his work because I am obsessed with floral prints.”