Agnelli Family's Exor Investment Arm Buys 24% of Christian Louboutin Red Sole Stilleto Empire

Who knows whether Leomie Anderson’s 10 Magazine ‘Christian Louboutin Sole Purpose ‘ fall 2020 fashion story created a bonfire in Italy. Is it possible that Anderson’s infamous red soles ignited possession passions in the hearts and minds of Italy’s Agnelli family?

10 Magazine’s EIC Sophia Neophitou styled Leomie in sizzling images by Rob Rusling [IG], in a collaboration designed to raise sexy blood pressures sky high. Mission accomplished

Christian Louboutin, the high-priced, red-soles stiletto brand for Type A women, is selling a 24% stake in its operations to investment firm Exor, controlled by Italy’s Agnelli family. of Ferrari fame Louboutin is valued at $2.73 billion, writes WSJ.

The infusion of capital into Franco-Egyptian designer Christian Louboutin’s eponymous brand is targeted at growth in China. This is the first time that an actual valuation has been put on Louboutin’s brand, says WSJ, making it a jewel not yet scooped up by LVMH or Kering SA.

In December Exor joined forces with Hermès, the French luxury handbag company, jointly invested in Shang Xia, a Chinese luxury goods company.