Lily McMenamy in Chopova Lowena Provenance-Rich Design Mashup SS 2020

Lily McMenamy in Chopova Lowena Provenance-Rich Design Mashup SS 2020

Model Lily McMenamy fronts Chopova Lowena’s Spring Summer 2020 campaign, styled b Agata Belcen. Fashion photographer Charlotte Wales is behind the lens with art direction from Jamie Reid, and set design by Georgina Pragnell. / Hair by Kiyoko Odo; makeup by Anne Sophie Costa

The campaign comes as Choopova Lowena is names as a 2020 LVMH prize finalist. “This year, once more, the semi-finalists impressed us with their creativity and their commitment to creating clothes that are respectful of the environment,” Delphine Arnault, Executive Vice President of Louis Vuitton and the founder of the Prize, said in a press release. “The eight finalists all have in common to be very talented in their respective fields and to aspire to enhance know-how.”