Gabriela Hearst Takes Creative Director Helm of 'New' Chloé As Purpose-Driven Luxury Brand

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A composite of Gabriela Hearst images from her New York apartment (UL), Gabriella Hearst the new Creative Director of Chloe (UR) and the Gabriela Hearst flagship store in Mayfair London, (B).

A composite of Gabriela Hearst images from her New York apartment (UL), Gabriella Hearst the new Creative Director of Chloe (UR) and the Gabriela Hearst flagship store in Mayfair London, (B).

Further revealing its transformation to a purpose-driven company, Chloé announced on Monday, December 7 that Gabriela Hearst is the brand’s new Creative Director. The very name Gabriela Hearst is already synonymous with sustainable luxury, authenticity and values that resonate.

Instead of praising Chloé’s legacy of free-spirited fashions, WWD writes that Hearst trumpeted founder Gaby Aghion’s “purposeful vision” and the company’s new commitment “to create a business that is socially conscious and in balance with our environment.”

For a brand most-often associated with free-spirited, joie française, Hearst’s words reflected the more earnest and sober reality embraced by so many of today’s young women

Without delivering lectures, Gabriela Hearst is the opposite of carefree in her commitment to sustainability and girls education. We should not be surprised that the Duchess of Sussex is a major fan and friend of the Gabriela Hearst brand, as is Queen Rania.

Many women believe that Gabriela Hearst filled the Phoebe Philo Céline void, created when Hedi Slimane became Céline’s new creative director and returned to pursuing denim-loving ‘it girls’.

Riccardo Bellini, chief executive officer of Chloé, said in announcing Gabriela Hearst’s appointment that he has long admired Hearst’s “vibrant creative energy and exquisite sense of quality and craft. Her powerful vision of more responsible fashion truly embodies the values and sense of commitment of today’s Chloé women.”

Indeed, the Hearst appointment is thrilling, especially to voices like AOC’s, who believe that it’s only business embracing a more equitable, just and sustainable world that can lead nation’s forward. The body politics are just too fractured for governments to achieve the political consensus necessary to take action around the world’s most pressing problems.