Louis Vuitton Holiday 2022.23 ‘Les Extraits Murano Masterpiece’ Fragrance Art

In October 2021 Louis Vuitton launched five scents making up the ‘Les Extraits’ collection. The challenge for Louis Vuitton’s master perfumer Jacques Cavallier Belletrud was to create a collection of scents without top, heart, or base notes.

For Holiday 2022.23 ‘Les Extraits Murano Masterpiece’ advances this transformation of fragrance into art with the visionary expertise of Glass Master Simone Cenedese. This entire fragrance project is so intellectual, that we must backtrack to it origins in order to full appreciate it newest fragrance art offering.

In his own words, Belletrud explains the origins of ‘Les Extraits’ collection:

I wanted to venture where no one goes anymore. To reinvent the notion of an Extrait in a contemporary way. To bring it light, expand matter, and lighten things up. I wanted to deconstruct the very architecture of perfume

Through five new pure fragrances inspired by fields of flowers in southern France, Louis Vuitton reinvented the Extrait de Parfum, the purest essence and most precious form in the world of perfumes.

The second creative on the original ‘Les Extraits’ fragrance project was Frank Gehry, the legendary architect behind several key Louis Vuitton stores and most importantly, his famous La Fondation Louis Vuitton, opened in 2014.

Gehry's challenge was to capture the perfumes' new scent forms in a visual counterpart. The resulting bottles mimic a sail colliding in a mass of wind-swept lines to echo a sense of movement.

The entire ‘Les Extraits’ fragrance project, which was inspired by the concept of travel, sought to elevate perfume to an art form.

Both creatives speak to this presentation challenge in the video. By every measure the team of Belletrud and Gehry succeeded in their efforts to elevate perfume to an art form.

Now we focus on the third master visionary, who is key to the advancement of Louis Vuitton’s ‘Les Extraits’ fragrances art presentation.

Embodying architect Frank Gehry’s free-flowing, yet sculptural forms, each ‘silvery’ bottle cap in Les Extraits Murano Masterpiece is uniquely hand-crafted by Glass Master Simone Cenedese.

It’s Cenedese who advances the project for these holidays in a breathtaking new direction by introducing color into the architectural bottle caps.

Gehry speaks to this vision of creating a bottle cap that mutes its colors depending on light and angles of observation in the video. No one has said the Murano Masterpieces bottle cap colors mutate as a response to energy, but perhaps we should take nothing off the table of possibility.

Elevating fragrance to art, the new bottle is created in collaboration with legendary architect Frank Gehry and Glass Master Simone Cenedese. A remarkable transformation of Gehry’s design for the iconic Les Extraits Collection, each limited-edition is as unique as nature itself, resembling a blooming flower that poetically embodies his trademark free-flowing, yet sculptural forms.

Visit Louis Vuitton online to see dramatic video footage of the Murano studio of Glass Master Simone Cenedese.