Sustainable Brand Reformation Expands Reach With Net-a-Porter Partnership

Sustainable, LA-based womenswear brand Reformation began selling on Net-a-Porter this week. It opens with 11 styles, expanding the brand’s reach from its 13 physical store locations, Nordstrom and its online business. Elsa Hosk wears the Salina linen top, sold on the site for $148.

WWD reported that the partnership between Reformation and Net-a-Porter will be a long one, with new items introduced monthly by the luxury online retailer. Global buying director Elizabeth von der Goltz told WWD.

"[Reformation has] gained a strong following as their business model really allows them to adapt to the evolving tastes of their customers which we see working within our buy-now-wear-now strategy," von der Goltz explained. "Our customers love the transparency and positive message of sustainability that Reformation delivers in such an approachable way."